Internet-savvy businesses are familiar with how important it is to appear on the first page of major search engines. But what if your content isn’t perfect enough to be in the top ten yet?
Paid search, my friend. It allows you to instantly supplement your organic traffic, or even test the conversion capabilities of new keyword targets.
Paid search advertisements used to be views as spam, but they have become much more relevant in recent years and are now regulated. While there are other options out there, AdWords is the most prevalent – a nod to Google’s dominance of the search game.
Besides being the market leader, why else is AdWords beneficial? Well just to name a few benefits, AdWords allows you to target specific geographic areas, send traffic to any page on your site, and schedule when ads show if you don’t want to appear outside of business hours.
Ready to get started? If you’ve never seen the AdWords interface before, it can seem foreign and intimidating. Simply Business has generously put together a step-by-step guide to walk you through setting up your first AdWords account, starting with knowing your goals and moving through each step – just like an agency would set up your account. In each topic below, click on the links to be taken to relevant, expert information.
Click the image to launch the interactive version and get ready to take control of your paid search destiny!
Adria Saracino is a marketer and blogger. When not consulting on business strategy, you can find her writing about style on her personal fashion blog, The Emerald Closet.