Will Klout Brand Pages Matter?
Klout recently unveiled the newest addition to its website that claims to measure “social influence”. Klout’s formula puts most of the weight on a user’s Facebook and Twitter pages. Then it measures that user’s social “Klout” based on a variety of factors such as how many “likes” a user’s posts get or how many retweets they receive. Basically, Klout considers you to have a high Klout score based on raw numbers, not on content.
An attractive girl is very likely going to have a high Klout score even if what she posts is empty of meaning; a ton of guys are guaranteed to “agree” with whatever the attractive girl posts, commenting and “liking” her status. I am not a fan of Klout because I don’t think there is anything behind the number. Essentially, Klout is great at measuring clout.
The newest addition Klout has made to their site is Brand Squads. These pages will track a brand (Red Bull is currently the only brand with a page) and tell you who that brand’s top 100 influencers are. This means Klout has identified these individuals as influential about your brand. So if someone is constantly making status updates about Red Bull they will be featured on this page and Red Bull will be able to easily identify brand advocates.
I think this is one of the more useful things Klout has ever done. Brands will now be able to identify and contact brand advocates with minimal effort. Want your best fans to try out your newest product and posts statuses about it? Now you know exactly who you should be sending your product to.
Klout should implement more features or services like this in the future, as it will make their entire platform a lot more useful and meaningful. Content quality is what matters on social media, not quantity. My current Klout score of 50 is just a number in my eyes and maybe I can get the New York Knicks to be something of worth in the future if I’m going to be influential toward something.