Fans of bit.ly, DiggBar, ow.ly, or any of the gazillion URL shorteners out there will object. They will ask, “What makes su.pr so special?”

SuprStumbleUpon has done a great job at putting together the best features that are available on some shorteners and added a few things that that are less common or completely unique.  The only thing they haven’t done yet is properly publicize this amazing package of a URL shortener.

You probably know these things…

  • It shortens URLs as small or smaller than anyone else with a 4-character domain
  • You can post to Twitter and Facebook like a few of the shorteners, as well as thumbing up and reviewing on StumbleUpon itself
  • It has very decent real-time analytics that give separates out clicks from stumbles, shows retweets, and displays accounts that thumbed up the content on SU.
  • A Firefox browser bookmarklet is available.

Su.pr AnalyticsYou may not know the following tidbits of information which, at least for us, sealed the deal:

  • Bloggers using WordPress can shorten URLs on their own domain.  Joshua Eichorn, who assisted SU on the project, details how things work with the plugin.
  • Sites not built on WordPress can also take advantage of short URLs on their own domain.
  • Unlike some shorteners, the WordPress plugin for su.pr allows bloggers to create search engine friendly URLs with 301 redirects.
  • The presence of an API will allow for more apps to be developed as well as integration with pre-existing services.

With all of this going for it, it’s a wonder that StumbleUpon has been rather shy in its rollout.  Closer examination reveals that su.pr has the features that exceed the capabilities of the other shorteners out there. It can help to generate traffic like Diggbar and Reddit’s shortener, it has the tracking and API capabilities of bit.ly and ow.ly, and it can be integrated with sites very cleanly.

To us, it’s no contest.

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Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.