Why Should Car Dealerships Have a Facebook?

Car Dealers

Almost everybody and their mother (Still haven’t accepted my Mom’s friend request), has a Facebook account. Nowadays, Facebook is not only used for personal use, but by businesses as well. A variety of businesses from your local small town deli, all the way up to big names like Nike, have a Facebook page and use it to create product awareness and customer engagement. Some companies will benefit from Facebook better than others.

One industry that could benefit immensely on Facebook without even realizing it, is the car dealer industry. Think about it, the car dealer industry is one based heavily on trust and lots of visuals. What better way to gain the customers trust, then to be a part of their social network, almost like becoming their “friend” if you will. By regularly updating your Facebook page with funny, informative, and engaging content, dealerships could potentially build a relationship with their customers.

Facebook also benefits the car dealer industry through visual media. Posting pictures of the cars both inside and out, so the customer can get a real good look at a car from the comfort of their home, can prove beneficial. Posting pictures of the staff can help customers get better acquainted with the happy faces at the dealership, making it a more comfortable visit when they visit the showroom. On top of this, commercials, sales posters, and other images can be easily broadcasted to the masses on Facebook and help you get the dealerships name out there.

If you manage a dealership and do not have a Facebook page, you may want to think about getting one, for the same reasons I listed above. Social media is becoming the future of business more and more as time goes on. Essentially, Facebook is a free and powerful marketing tool when it is used correctly. When it comes to selling cars, why not post it on Facebook for tons of people to see?

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Comments

  1. Marygrace says:

    I think this is a great idea. Very often it is difficult to know what kind of car you are really getting without seeing detailed pictures and information. Seeing the location of the local dealership might also draw in more customers and make the staff seem more friendly and approachable.

  2. Given the thrust of your article, Tim, is Facebook really the most appropriate social network for a car dealership?

    Most people will only be looking to buy a car once every four years or so, the chances of Facebook users ‘liking’ a car dealership page is somewhat slim; why would they want to continue receiving messages from that dealership once they have bought a car?

    I do agree that dealerships *could* benefit from better user of Social Media, but I would imagine that the most useful platforms would be Pinterest and Twitter. I can also see advantages in some selective use of LinkedIn, but that’s a different article.

    Thanks for sharing your thoughts with us, anyway.

  3. Good Point Nick,

    I see benefits of staying engaged with a customer even after he has purchased a car. Say someone buys a car and in 3 years decides he wants to try a different dealership? By staying engaged with that customer on Facebook you build a relationship with that customer, and in 3 years he returns to your dealership.

    Constant giveaways, and contests on a dealers Facebook will keep the customer on your page and give them a reason to follow you.

    Also, our dealership is on Twitter and Pinterest as well. I just though I would clarify why Facebook is beneficial as well.

  4. Also, not to mentions any service and repair he needs on the car, he will want to come to YOU instead of any old mechanic.

  5. Facebook is the best part for car dealership to growing business. With the help of facebook fan page customer directly interact with car dealers for their requirements. Thanks for sharing your views with us.

  6. Facebook has serve us much in almost everything we do daily. The reason for having an account on Facebook is something very obvious as far as promoting your business is concerned.

  7. Thank you so much for that important information. We ourselves work at a car dealership and have
    gained alot from this informative post.

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