Contrary to popular belief, information graphics (better known as Infographics) were around before the internet. WAY before…
According to Wikipedia, the first examples of infographics can be found on cave walls. They are visualizations of information or data with the purpose of bringing to light a point in a format that is graphically appealing. As our world moves towards a faster pace of life, the need to communicate a message quickly through visualization is becoming more pronounced.
Today, the internet is loaded with infographics. We post tons of them ourselves here on Soshable. They offer benefits that go both ways and have a place in sharing, distribution, communication, and marketing.
We’ll explore a little about what they do, but we’ll focus on ways they can be used. First…
What Infographics Do
Like videos, infographics offer a little value to everyone involved. Those who build them or commission them to be built will often do so for traffic and search purposes. The idea is that by creating a graphic that others will want to embed on their own sites, the source of the infographic will receive links. These links can often be very powerful for traffic generation and search rankings.
Information consumers often enjoy them for the stunning nature and simplistic visual understanding that they can provide. Rather than read a long article that describes data, infographics puts the data into a format that can be more easily taken in and can add a layer to the understanding by appealing to our natural visual acuity.
The subjects of the infographics often receive the benefit of branding and messaging. It’s a win-win for everyone involved.
Why Infographics Work
Again, the primary focus of an infographic is as “link bait.” While many view the technique most often associated with search engine optimization as a bad thing, but if you think about it, it’s the best way to do it. Links are extremely important in gaining higher search rankings. Links can be bought, traded for, or built using inorganic techniques.
Infographics and other forms of link bait are the most pure form and fall in line with both the intentions and desires of the search engines as well as the knowledge goals of the information consumers. The only thing bad about it is the name, which implies insincerity. Nobody likes to fall for bait.
In reality, the goal is to bring value. Link bait that brings no value to the sites posting it or the people seeing it will not work. For link bait to be effective, the content must be high-enough quality to encourage others to want to share. The name might imply something negative, but the practice itself is as honorable as anything in the search world.
Bring value. Others will share. That’s the concept.
We will dig deeper into the ways that infographics can be applied, but for now, take a look at this infographic about inbound marketing by our friends at MDG Marketing. In many ways, it’s talking about itself.
Click to enlarge.
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Learn more about infographics and other marketing techniques on this social media blog.