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Our friends at GetSatisfaction put together this excellent graphic telling six tales of social media turning sour on major companies. There are lessons to be learned from each as businesses turn increasingly to social media to improve their customer relations.

The universal lesson: if you’re going to do it, think it through and consider the consequences before ending up on the wrong side of headlines and infographics.

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Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.