What’s the Best Way to Manage Twitter? Why It’s Not Twitter.com


There’s a social network for everyone. Twitter, however is vying to be the network for information gathering and sharing – from breaking news, to funny pictures, and insightful content – it plasters my feed daily. But, the more you get involved with twitter and other social networks, the more challenging the become to use. You add users, followers, tweets, Facebook integration, etc. It’s madness.

So you try to find a tool to solve the problem – whether it’s Twitter, Facebook, or YouTube – all of the tools have drawbacks. None are worse than trying to use twitter.com to manage your own account. To me, it’s the social network that most requires a tool other than itself to manage.

Similar to it’s neighbor Facebook, twitter has many moving parts: followers, those you are following, @ mentions, lists, hashtags, search terms. Should I continue? There’s plenty to do. But you don’t see tools to help manage information overload from Facebook, do you?


Twitter.com as a Management Tool is Horrible

When it comes to managing twitter, I find twitter.com to be borderline usesless to how marketers and small businesses use Twitter. Here’s why I don’t like Twitter.com:

  1. The User Experience Doesn’t Get Me Info Fast Enough – As an entrepreneur and small business owner, there’s not a lot of time to sift through things. I want facts and numbers fast – and to be able to quickly scan the tweets of people I’m following in a matter of seconds.
  2. You Can Only Manage One Account (Obviously) – If you’re flying solo on your twitter account, twitter.com might be the right tool for you. But if you’re managing several accounts, there’s no way you would want to log in and out of different accounts. The tools below help you manage multiple accounts with ease.
  3. It’s One Giant List of Tweets – How do you follow everyone who tweets in your town, mentions you in comments, or retweets your awesome content? It’s next to impossible on twitter.com. It’s information overload.

For me, these three reasons were enough to search elsewhere. I knew I wasn’t the only one with these complaints. Thankfully, there are fantastic companies creating tools to get the job done – in a fraction of the time it takes on twitter.com. Let’s take a look at five tools I’ve found to significantly cut down the time I spend with twitter. Some of the tools are free – some manage tweets, some manage followers, and others are social media powerhouses, going far-beyond twitter.

5 Tools to Better Manage Your Twitter Account

  1. Hootsuite  – This is my twitter management tool of choice (although I’ve never tried TweetDeck). It quickly displays link analytics, twitter lists, and mentions all in one place. Plus, I can still schedule out tweets when they’re not in my buffer. Automating my social media has never been easier.
  2. Tweetdeck  – Tweetdeck was acquired by twitter for a cool $40 million. (Maybe that’s because Twitter lacked every feature Tweetdeck offered). A direct competitor of Hootsuite’s, Tweetdeck also manages your account, displays lists, mentions, direct messages, etc. While lacking in analytics and team collaboration, it makes up for in having a desktop application and a cool translator tool.
  3. FollowerwonkNew to twitter and struggling to find followers? Rather than endlessly click around twitter to find people, head to followerwonk. The free version of followerwonk allows you to search twitter bios for certain keywords so you can easily follow people and businesses in your industry. It’ll even give you stats on your current followers, too. Upgrade to paid and things become easier to use, including a direct link to follow users.
  4. Buffer App  – Buffer is like unwrapping a Christmas present and being excited about what’s inside. It’s my new go-to tool. Let me put you in a situation: You’re reading a great article on Mashable, but it’s 3 AM – no one is going to see your tweet! Add it to your Buffer, a web application that automatically schedules your tweets for later. Want to go on a twitter vacation? Just shut it off. Seriously – go get it.
  5. Twylah  – I just discovered this tool a couple days ago. It takes your tweets and categorizes them into buckets, ultimately creating a profile page for your tweets – even Britney Spears has one. I like it because it shows what topics twitter users tweet about at a glance. No more scrolling through endless lists of tweets.

There you have it – my top picks for managing your twitter account. While there are still tons out there to choose from, these stick out in my book because they’re all free (and many have paid accounts, too).If you know your company needs to be on twitter to attract new customers and interact with loyal ones, these tools should help you get the job done much quicker.

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Leave a Reply


  1. I really like Hootsuite especially because of the Hootlet. I have never tried Followerwonk but it sounds like something worth taking a look at and recommending to those who are new and are looking to gain followers : )

  2. Guy

    I just started using Buffer for 12 Twitter accounts and it’s made my life so much easier. My best discovery of 2013 so far!

  3. This is Helpful and interesting.

  4. Thanks for the comments, Karla, Guy, and Arabi.

    Karla, the Hootlet is a fantastic tool and something I forgot to mention. Followerwonk is great for showing someone the value of twitter and how to connect with those in the industry. It’s not just people tweeting what they had for lunch.

    Guy, isn’t Buffer amazing? I’ve got it hooked up to my three company accounts and my personal account and can’t stop using it!

  5. Heather Kaszuba

    I use Hootsuite to schedule tweets and it works very well. It also provides a nice way to quickly scan the twitter topics I’m interested in watching, but it requires me to be active and go the extra step to watch. I’m old and still love and use e-mail. A tool I’ve found very useful to keep ontop of the absolutely crtical tweets is called Tweetymail. It e-mails notifications within minutes. It’s not filling my inbox because I limit it to the most important tweets and I get one about every day or two. That way i don’t miss it. I’m not sold that Tweetymail is the best tool. Does anyone use another e-mail notification site? Can Hootsuite or Twitter send e-mail notifications for hashtags/other users?

  6. Hi Heather – thanks for the comment! TweetyMail looks like a great tool. It looks like Boxcar does what you’re looking for – and more: http://boxcar.io/

  7. I’m a twitter newbie, still learning and trying to hang in there. Thanks for the good advice, going to check out Followerwonk. I’ll keep you posted.

  8. Hey, Kathy! Thanks for reading. Twitter is quite the animal, but Followerwonk is a great place to start. Good luck and happy tweeting!

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