There is a new addition to the Google Ads family, known as Google Engage. A membership offered to businesses that reside in the U.S. and Canada that enables your company to grow via the help of an AdWords consultant. If you are eligible (check all eligibility here) than you will receive the ability to gain access to phone support, webinars and online training sessions.
The objective is to help current agencies that offer Search Engine Marketing and Search Engine Optimization to Website development and Online Advertising. Therefore Google intends to help current companies who specialize in Internet Marketing the support they need to help their clients get the most out of Google and all of its tools.
Along with the help, your Marketing business can apply to become a certified partner which allows dynamic keyword insertion from badges to perks for being a partner through their Google Engage membership.
The point of Google Engage is to help agencies talk to clients, use Google AdWords appropriately and offer the benefits of support and partnership. Sounds like a good plan!
If you are struggling talking to clients and are unable to get the SEO aspect of your business working as well as you had hope for your clients than Google Engage might be the membership you are lacking.
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