The vast majority of websites are not targeting properly. It’s that simple. They’re doing the “spray and pray” technique (if you’re not a first person shooter fan, sorry for confusing you) which can still be effective in bulk, but it’s definitely less elegant and about as effective as the wishbone formation would be in today’s NFL (more apologies for another obscure analogy).
Here’s a quick breakdown of some of the techniques and technologies that you should be using with your website. This is the starting point – find what you believe will work on your website, then do the research (or contact me) to find out how to apply it to your site.
Click to enlarge.