Verizon Bets Heavy on 4G for Mobile Social
Posting pictures or posts to your MySpace page via mobile device is not new. AT&T and T-Mobile have been doing it for a little while now. What makes this news about Verizon different is that their strategy is one of “hurry up and wait.”
Instead of jumping in and creating platforms using the current 3G technology, they are putting most of their eggs into the 4G basket. Video is the prize to be won, the segment of social networking via mobile that they are targeting. Currently, downloading video to mobile devices isn’t hard. The problem is with uploading.
Verizon believes that 4G will solve this, making it possible to quickly, easily, and inexpensively upload videos mobile to mobile or mobile to web. While the smart money would say that getting in fast is the best way to go in an everchanging market, recent innovators have shown that hitting the market second is a way to make it to the top. Nintendo Wii and Facebook are two high profile examples of this in practice.
Verizon is hoping for similar results.