Vanity URLs On Google+ Could Cost You

social media marketingEarlier this month, Google (specifically Google+) started rolling out vanity URLs. Before the vanity URL, you were identified by a long numeric string, not exactly a great thing to throw on a business card. The new vanity names are instead located at +USERNAME, are being made available to certain people. Apparently they offer you a default vanity URL based on your username, but you’re free to ask for something different, which should definitely help your social media marketing efforts. Of course, they all must be approved by Google before they go live.

Right now these vanity URLs are free, but it’s looking like that wont be the case for long. Intrepid investigators have dug deep into Google+’s policies and principles page and have uncovered this gem:

“Custom URLs are free for now, but we may start charging a fee for them,” the page reads. “However, we will tell you before we start charging and give you the choice to stop participating first.”

At this point, it’s unknown how much Google will charge for the unique URLs. We don’t even know if it would be a one-time fee like purchasing a domain, or a monthly subscription style service. Either way, if you get the opportunity to obtain a custom URL, you should probably take it, but invest cautiously.

With the price being such an unknown, you can’t go forward safely. Sure, a custom Google+ domain looks sleek on your business cards, but what happens when they start charging a mint and you have to give it up? Until we know exactly what they plan to charge, and when they plan on charging it, don’t put your vanity URL on anything you can’t change overnight.

Original article about Google+ charging for vanity URLs posted on Wikimotive’s blog under the title Google May Charge For Vanity URLs

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

5 thoughts on “Vanity URLs On Google+ Could Cost You

  1. I would be very surprised if they ever ended up going down this route. If Google+ is going to succeed then I think it will be a lot to do with Google+ Business Pages and attracting businesses and brands to use the service, to try charging for a vanity URL would be crazy in my opinion.

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