It seemed like a no-brainer to me, but I was talking to a friend who is, under normal circumstances, a much more prolific Twitter user and consultant than I am. He asked me for advice on helping his clients find relevant people to follow, what software we used for our clients, etc.
I mentioned lists as our primary method. The midday sun shone inside his brain as his smile crept up to each earlobe.
Just for kicks, I asked another well-respected Twitter user for their method. She offered free and paid applications and websites for finding niche tweeps. She mentioned a strategy I had never thought of which entailed finding high-profile people within a niche who do not follow a lot of users and follow those that they follow.
I mentioned using Twitter Lists to her and the sun rose once again.
So, here we are. If you are using Twitter for marketing or consulting with those who are wanting to use Twitter for marketing, don’t forget the lists. It’s by far the easiest way to find the right people in broad or narrow niches to follow.
Find someone, anyone, in the niche. See where they’re listed. Chances are they are on lists that are broken down by niche, geography, or a combination. Follow those people. See what lists they are on. In a very short time, you or your clients’ accounts will be following the right people.
Merry Christmas!
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Read more about Twitter marketing on this social media blog.
Image courtesy of Freelance Folder.
This post was written by...
JD Rucker – who has written 512 posts on Soshable | Social Media Blog. JD Rucker is a social media enthusiast who resides in Orange County, California. He works simultaneously for 2 companies - TK Carsites (an Automotive Internet Marketing Firm) and Hasai (a Social Media Strategy Firm). He writes for several publications including BusinessInsider, Fast Company, Techi, Top Cultured, and ICanHasInternets. Follow him on Twitter, Facebook, and Google+.
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I started twitter a few months ago, since then I’ve begun to love it. When I started I hated Twitter it’s allowed me to network with people in my life alot easier. News and updates happen in real time which makes for a great social communication app.
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