Using Social Media in Your Business Communication Strategy

Business Communication

Most companies have adopted social media into their marketing, but there are still a surprising number of companies large and small that have done very little to use it as a communication tool. There are subtle differences to be sure, but it’s more than just marketing and branding. Social media can do better than that.

This infographic by our friends at SocialCast gives us shining examples of the way it should be. Click to enlarge.

JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

17 thoughts on “Using Social Media in Your Business Communication Strategy

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  10. As you state social media is not just for marketing and branding although primarily used for those two purposes by organizations. Focusing solely on these two areas misses the mark which is to be social. Social media is a great way to connect with customers who share your interest and is an opportunity to build a brand ambassador through social media.

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