One of the biggest challenges facing businesses today is adjusting to the use of the Internet as a community and conversational tool rather than simply a broadcasting medium. It’s human nature to want to “belong” with other like-minded people. As a result, groups have been forming on the Internet to facilitate this.
It can be traced back as the origin of social media.
This graphic by our friends at Flowtown makes it clear through statistical analysis that we’re a people of belonging. Whether through religious organizations, work groups, or hobby-based interactions, we are a people who migrate towards social media to fill that need.
Click to enlarge.
About JD Rucker
JD Rucker;
An appoinment early last week, Monday in fact, led me to discuss the idea that a local fitness entrepreneur who is looking to expand his services should address his growth model through using wellness campaigns at churches surrounding his establishment. An avid Groupon fan, I advised him that the segway between the physical social environment and the virtual social environment at a church is perfect for a base format to use in achievement of his goals.
He concurred, and now your insights cast light on the exact viability of it all.
Great Job Sharing, as usual champion!
That graphic rocks! It is true that a picture speaks a thousand words
Great post ! … I agree that internet users feel the need to belong .This post relates to a topic that we are talking about in my Communication Technology class , which is using the Internet to carve alternative spaces . In class our professor brought up the notion of using the internet to create a “third place” for yourself. There’s work , your home , but now the internet has evolved and become a new place for organizations, religious groups , sports groups (etc ..) to get together and pretty much become a smaller virtual communities. Evidently people are more drawn to others that share and hold similar views that they hold, but they should be aware of the issue of cyberbalkanization , which is a term used by critics that states , in some cases people elect to spend increasing amounts of time with others who share in their special interests, at the expense of being exposed to all types of people, particularly those with views different from their own. This can lead to increasingly fragmented virtual communities, populated by people who are not as open minded to diversity.