One of the biggest challenges facing businesses today is adjusting to the use of the Internet as a community and conversational tool rather than simply a broadcasting medium. It’s human nature to want to “belong” with other like-minded people. As a result, groups have been forming on the Internet to facilitate this.
It can be traced back as the origin of social media.
This graphic by our friends at Flowtown makes it clear through statistical analysis that we’re a people of belonging. Whether through religious organizations, work groups, or hobby-based interactions, we are a people who migrate towards social media to fill that need.
Click to enlarge.