Everyone has opinions about penguins. Never has a single bird had so much influence on the world of search and the business world in general.
Some of the opinions are downright silly. The conclusions that are drawn, usually by those who were stung by the Google Penguin update that started in April, 2012, can go from insulting to plain idiotic. However, every now and then a study is done that breaks down the essence of Penguin and offers real advice on how to cope in a world where SEO is simply not as easy as it used to be. For quality SEOs, this is a good thing. For those who like shortcuts, Penguin may be the death of them.
This infographic falls into the latter category – it offers real advice that people can apply today.