Twitter in the Workplace: Yay or Nay?

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Should companies allow their employees to use Twitter? Many PR nightmares have happened in recent years that are making some companies ban the practice altogether. They say that it’s a waste of time or dangerous practice. They say it halts productivity or encourages slacking off. They think that their employees may burn them if they’re allowed to communicate with the public so freely.

They may be right. Then again, they’re probably wrong.

Rather than banning social media, businesses need to set guidelines and train their employees. It’s that simple. This isn’t a gray-area issue as most would claim. Granted, there are a few professions that should remove social media from the equation. I’d hate to have a doctor in surgery giving a Twitter play-by-play, for example. Otherwise, there are very few companies who can get hurt through social media if they set proper guidelines and train their people on what’s appropriate and what is not.

This infographic by our friends at Mindflash explores the issue and draws some statistical conclusions on social media use in the workplace, particularly with Twitter. Do you believe it should be allowed?

Click to enlarge.

Twitter Workplace

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  1. I agree, training is essential. Companies need to set clear standards and expectations out of employee social media use.

  2. I think training is useful, but a social media policy isn’t. The whole point of brands using social media is in order to engage with their demographics, and in order to engage I would have said they need to appear more human. Employee behavior on social media should fall into the same catagories as offline – in the infographic above, for example, a company *shouldn’t* have to state that racism on social media is not allowed. My CTO wrote a blog post about why you don’t need a social media policy, ( and in it he says ‘trust your staff, and they will behave accordingly’. Having a social media policy in place is surely no more likely to prevent anything bad happening than having a ‘don’t be racist’ clause in a contract? It’s all about hiring the right people and giving them the best tools (or training).