Should companies allow their employees to use Twitter? Many PR nightmares have happened in recent years that are making some companies ban the practice altogether. They say that it’s a waste of time or dangerous practice. They say it halts productivity or encourages slacking off. They think that their employees may burn them if they’re allowed to communicate with the public so freely.
They may be right. Then again, they’re probably wrong.
Rather than banning social media, businesses need to set guidelines and train their employees. It’s that simple. This isn’t a gray-area issue as most would claim. Granted, there are a few professions that should remove social media from the equation. I’d hate to have a doctor in surgery giving a Twitter play-by-play, for example. Otherwise, there are very few companies who can get hurt through social media if they set proper guidelines and train their people on what’s appropriate and what is not.
This infographic by our friends at Mindflash explores the issue and draws some statistical conclusions on social media use in the workplace, particularly with Twitter. Do you believe it should be allowed?
Click to enlarge.