Don’t get me wrong. I absolutely appreciate every recommendation I get and I try to sincerely recommend those I believe bring value to Twitter.

With that said, #FollowFriday has become cumbersome and at times annoying.  What started off as an incredible idea has turned into a race for many.  There are those who recommend hundreds, even thousands of users every week. While I will not presume the intentions of those who do this, it can be assumed that at least some are doing it in hopes of receiving #FollowFriday recommendations back from those they recommend.

This week, I’m skipping it.

I’ll be back next week, I’m sure, but this week I will not recommend anyone. There are so many worthy of recommendations, but I would love to see it return to what it once was.

Follow Friday

When Micah Baldwin started the phenomenon, the intention was to help users spread the word about other great users.  For many, it has become a mass-list-spamming technique. Rather than recommend one or two people per tweet with reasons to follow them, it’s just a matter of fitting as many names into 140 characters with the hashtag as possible.

Friends, I would love to say “this has got to stop” but we all know it won’t.

Still, I enjoy it too much to let it go, so I will take a break this week. Throughout next week I will start watching. I follow a lot of people and I spend a lot of time reading tweets every day. Oddly, I’m not a heavy user myself in that I don’t tweet more than a few times a day, but I read constantly.

When I find people who truly seem interesting, I will make a note that includes why I think they are worth recommending. It could be 5. It could be 50. Regardless, I will make this list and next Friday I will tweet meaningful #followfridays with reasons. If I’m going to recommend them, I intend to make sure they are worthy.

Luckily, there are so many worthy people on Twitter now that it shouldn’t be hard to come up with a strong list every week.

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Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.