For quite a long time, Tumblr search has sucked. No, really. It sucked. They made minor improvements over the years but it got to the point that I started using Pinterest search to find cool images and sharable content rather than Tumblr despite so much more content on the older blogging platform.
Thinks have changed. Today’s Tumblr search (seen above) is actually pretty darn modern. Best of all (and it almost brings a tear to my eye to say this) you don’t have to search by hashtags anymore. You can do a normal, actual search! As basic as the functionality sounds, it has been a gaping hole for Tumblr for a long time.
If this is the work of Yahoo, which purchased Tumblr for over a billion dollars earlier this year, then Marissa Mayer is my new official favorite Yahooligan.
Here’s the story on BetaBeat:
For most of Tumblr’s history, attempts to search the site have been frustrating and often just plain fruitless. It really took a lot of dedication to keep up with the erotic Optimus Prime fanfic community, you know?
Read More: BetaBeat