In the on again, off again love affair I have with Tumblr, one thing is clear – unless they completely take a dump, I’ll always go back.
I fall off every time I go there and one of my Tumblogs is down, an occurrence that seems to happen every 5th or 6th visit. I fall off every time I go to post something, only to find that the site went down while I was writing my post (I’ve learned to copy the post before pushing any buttons on Tumblr). I fall off every time I look at the content from popular Tumblogs and think, “I posted that 2 months ago. Why is it getting 10k reblogs now?”
Then, my marketing mind hits and I remember that Tumblr is an excellent tool for search and social marketing. In the video below, I introduce Tumblr to the automotive industry. While the industry is cutting-edge in many marketing techniques, it often falls behind when it comes to the unfamiliar. Tumblr is unfamiliar to them… now. Hopefully, they’ll watch the video and start embracing Tumblr for what it can do as an internet marketing machine.