Top 10 Reasons to Care About Social Media

by JD Rucker on February 26, 2010 · 24 comments

Those who have embraced social media have, for the most part, truly embraced it.

Those who haven’t, haven’t.

This great video by timetogetsocial gives an “in your face” version of reasons to care about social media as a business. Watch the video and then see the transcript of the reasons after the jump.

Here is a breakdown of the reasons listed in the video:

  1. Social media is now the number one online activity, beating porn and personal email to the top spot.

  2. Because 2/3 of the global Internet population visit social networks.

  3. Because time spent on social networks is growing at 3X the overall Internet rate, accounting for 10% of all Internet time.

  4. Because online, including social media, has become the most influential source in helping consumers make purchasing decisions.

  5. Because millions of people are creating content for the social web.

  6. Because the next 3 billion consumers will access the Internet from a mobile device.

  7. Because Facebook is now the operating system of the social web.

  8. Because Twitter believes it will have 1 billion users by 2012.

  9. Because one way marketing has had its day.

  10. Because in almost all cases social media is free.

* * *

Read more about being social on this social media blog.

This post was written by...

JD Rucker – who has written 512 posts on Soshable | Social Media Blog. JD Rucker is a social media enthusiast who resides in Orange County, California. He works simultaneously for 2 companies - TK Carsites (an Automotive Internet Marketing Firm) and Hasai (a Social Media Strategy Firm). He writes for several publications including BusinessInsider, Fast Company, Techi, Top Cultured, and ICanHasInternets. Follow him on Twitter, Facebook, and Google+.

{ 16 comments… read them below or add one }

Laura Khalil February 26, 2010 at 2:31 pm

That is SUCH a great video. Even for those well versed in social media there are some great stats in there (and beautifully presented).

JD Rucker February 26, 2010 at 3:01 pm

I LOVED it!

Erin Ryan February 26, 2010 at 3:05 pm

That video sums up the power that social media possesses. If I wasn’t already in love with social media, that video would have made me fall.

Dan Nieves February 27, 2010 at 6:34 am

GREAT article and video! I agree with earlier post, the video is great for the newcomer to social media or one very familiar with it. Thanks!

Nnetta February 28, 2010 at 10:04 am

Good video. Some new facts as well. All these social media revolution scares me a bit scared, especially cause it seems to take over most parts of our lives.
Have a look at my webcast: Social Media Means of Life at
http://netasbitsandpieces.blogspot.com/

Thanx :)

Craig J. Stadler February 28, 2010 at 11:58 pm

Please also include buddyfetch.com in your reviews. buddyfetch is a social search engine that allows you to connect with other people on the Internet based on their occupation, hobbies, interests and more, an excellent way to meet other professionals, new friends, dates, etc. Feel free to contact me directly for questions, etc Craig. J Stadler – buddyfetch.com (510) 962-4385 or cstadler@buddyfetch.com.

Mike Stenger March 1, 2010 at 1:55 pm

Killer video and 10 reasons JD! I love hearing from non-adopters how social media and all this Facebook and Twitter stuff is just a fad. Then I point them in the direction of the stats and facts and they generally have nothing else to say.

At the end of the day, it’s people like myself and others who teach in this area, to educate others who maybe have some questions. It can be scary but once you look at the stats, there’s really no reason NOT to get your ass in gear and start adopting a plan.

Hetal Shah March 3, 2010 at 5:54 am

Extremely compelling reasons for businesses (and individuals really!) to embrace social media. Hate it or love it, it’s here to stay.

As humans have evolved and societies have evolved, so have the forms of communication. Imagine a world without telephones! Well, the future may be just that with communication streams accessible anywhere, everywhere through social media tools.

Jump on it now, or miss out on the conversation.

Brian March 4, 2010 at 1:05 pm

The video pretty much sums up why if your business you need to be doing social media. That is why our firm is doing %90 social media projects and 10% web design. More and more small businesses are getting involved in social media because it allows them to connect with their customers directly.
We have found ourselves a source for small businesses looking to create a social media strategy. Thanks for the post.
http://www.twitter.com/seonow
http://www.twitter.com/socialexpertnow

Roxana March 11, 2010 at 8:01 am

Great video, great list! For more info and facts on social media check out this webcast: http://contemporarypr.blogspot.com/2010/02/social-media-webcast_5040.html

Nathan Johnson March 14, 2010 at 5:29 pm

This video really breaks down the reasons busnisses should embrace social media. Social Media is really leveling the playing field for small companies to connect to broad audiences.

Zoe Hoskins March 21, 2010 at 4:07 am

I love this video, thanks for posting!! I love how ‘in your face’ this video is… a bit intense, but definitely does the job!! This should be enough to get any social-media-phobes out of their shells!

Joshua July 16, 2010 at 4:43 pm

Truly a great video! Thanks for sharing.

Ian September 4, 2010 at 7:09 am

Excellent video, thanks for taking the time to share.

no December 13, 2010 at 10:00 am

Social media, free? Nothing is free. Especially not the ever archiving, consumer research, and dehumanization machine known as social media. Visceral interaction is what we need; digital blood will never sustain the beating of still mortal hearts.

Best WordPress Plugins June 2, 2011 at 7:10 am

A great post and brilliant video.

It’s very rare to find someone now who doesn’t care for social media, and now I wonder how we coped before social media.

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