“The honey badger has been referred to by the Guinness Book of World Records as the most fearless animal in all the animal kingdom. It really doesn’t give a $#!7.”
This quote from “Randall” in the famous honey badger video tells you all that you need to know about succeeding in social media. To get the audience, retain the fans, and get the likes/retweets/+1s/repins/subscibers/whatevers that drive your social media engagement, you have to be fearless. This applies to both personal accounts as well as business accounts.
All too often, we see clients and potential clients who are exceptionally conservative with what they post. Boring is boring. Bland is bland. If you aren’t willing to shake things up a bit and post things that are truly interesting and able to generate conversation, there’s really no reason to post other than as a basic presence tool (which is acceptable for some companies).
If you want or need to go beyond having a space filled on your marketing checklist, then applying boldness and controversy to your social media posts is the way to go. It’s not that you have to necessarily make people angry or take on a contrary position on things, but it’s possible to be bold and pick a side when posting.
Don’t be afraid of what people will say about your posts. Be afraid that they’ll say nothing. That’s when social media fails.
Here’s the honey badger video with foul language and all: