The social media marketing industry is always looking for the biggest and best way to promote themselves, their clients or impact the social media scene. While social and SEO is geared towards good content, there are certain rules that need to be addressed prior to launching your content; am I being to spammy? Why am I not ranking? My post was clever, why are people not linking or sharing?

So how can I use the podcast to promote my social campaign or implement SEO? The Podcast is an interesting method to promote your quality content because it is audio. While listeners can’t read your words as they hear them, they can read your words as you write them. Here are three things that sold be considered when producing your podcast in order to promote your SEO/social media campaign:

1. Test…Test… Can you hear my SEO?

    If you want listeners to care about what you say, say something worth their time. No one wants their time wasted which is why most turn to podcasts. Listening is easier than reading. Make sure to release quality content when you speak. Quality content that is heard can also be available to be read. Take advantage of keyword use in your podcast. Like a subconscious audio sleep tape, you can engrain the words social media marketing into your listeners’ brain stem.

    2. Sharing is Caring

      A podcast is easily shareable on sites like Sound Cloud iTunes. Providing links to your podcast will encourage listeners to share your content. SEO is about link building and social is about networking a community. Putting your podcast in communities that will share your content will promote your SEO and social flawlessly.

      3. Bring the News not the Funk

        Your listeners want the best in news and information online. Repeating the news though is not enough though. Adding in an opinion and even a solution into your podcast can help promote your SEO and social media. When listeners can trust that you are bringing them quality information, you can trust that your listeners will share your content.

        Written by Jim Vacey
        Jim Vacey is the Assistant Marketing Director for Bay Street Theatre in Sag Harbor NY. Jim is a graduate from Dowling College with a BA in English and History and looks to pursue an MBA in Creative Writing. Jim is now the proud father of his first child, Harley Quinn Vacey.