The State of YouTube (Infographic)

For five years, YouTube has completely transformed the way we spend time on the Internet. It took a concept that today seems common but it truly revolutionized how we engage online.

At YouTube, you’re the star. Or the director. Or the producer. Or the graphics generate.

Or everything at once. It’s all about you. What you see, what you do, and what you envision – YouTube became the venue to express… whatever.

The Infographic below from our friends at Flowtown truly puts it all in perspective.

Click to Enlarge.

* * *

Via Flowtown. Read more about YouTube on this Social Media Blog.

Leave a Reply


  1. I spend most of my time watching videos on even sometime try to make something out the website money wise. I was never really successful though.

    What surprises me is that people almost at the age of 2 or 3 already know how to get to the website to watch their favorite cartoon shows.

  2. JD Rucker

    My daughter is all over the Thomas and Friends channel.

  3. Sayo Martin

    Thanks for sharing! Its interesting that 4 out of 5 videos are related to music. Is that because more musicians are using YouTube as a marketing / engagement channel? Do you think that more comedians need to leverage YouTube? What other artistic types should be using YouTube more?

  4. JD Rucker


    Musicians are using it and people are more active in wanting to put things they enjoy hearing and seeing on their channel. For many, it’s a form of expression when they themselves don’t necessarily want to “say” something.

    Comedians can DEFINITELY leverage YouTube more. Great idea!

    I’ve always felt that the greatest area of opportunity was in education, both for promoting ideas as well as marketing. Now that YouTube has gone to 15-minutes, this should make it more applicable.

  5. Clearly YouTube is doing something right for user numbers to continuously rise, but what is it? Websites such as YouTube seem to idealise the concept of authenticity, encouraging a notion of the ‘average’ person uploading ‘real’ clips, making their own choices regarding what they wish to discuss, what they believe to be important. This sense of truthfulness and authenticity instilled in the users of YouTube is paramount to the website’s success. YouTube themselves claim that they provide ‘a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers, large and small’. This idea of the ‘original’ and verisimilitude underpins YouTube’s unique selling point.

  6. YouTUBE offers tremendous amount of potential for video marketing. It’s amazing to see how such a network has skyrocketed in a short period of time to become a prime avenue for marketers and consumers around the Globe. I’m excited to find out more about what Google has in store when it comes to adding onto the existing functionality of this network and refining video optimization.