One of the worst things anyone can believe about social media as it pertains to business is that it’s free. Just because using Facebook, Twitter, and YouTube require no money, the “cost” of social media done right is far greater. With that said, is it worth the investment of time, sometimes money, and often emotional distress?
For most, the answer is “Yes.” (queue trumpets)
Rather than go into a 2000-word article trying to break down the ins and outs of social media ROI (something we’ll tackle at a later date), we’ll take a page from the book of our friends over at Focus who put together this excellent infographic breaking it down into its key points. An infographic is worth a few thousand words, they say.
Click to enlarge.
About JD Rucker
This infographic is really helpful. Actually, when I started social media marketing I thought that everything is free and as I go along I observed that I should render time for it and, as what you said earlier in this post, even emotional stress. Thus, there were times also that I am seeking for assistance from the experts to help me in my activities as well as how to make things right in my own blog site. Thanks for sharing this very informative infographic.
Very good infograph! I even tweeted about it. Very helpful. I like the stats given on the brands making use of Facebook pages. I recently read an article (I believe on Mashable) that would accompany that section of your infograph very well.
Anyway, love this. It has definitely become one of my favorites.
Great infographic. Can use with clients. Thanks for sharing.
Not only good for clients – good for fellow managers who may not understand why my staff is “wasting” time on twitter.
Brilliant chats/graphics! Something to really think about. I do SEO, SMO and all that fun stuff and when I tell people that, they are always like, oh, you “just play on facebook all day.” I should show this this post!
Awesome infographics here. I think that social media marketers can show this to those who are haggling for rates on their skills/services. What business owners should keep in mind that the results will be lasting – even when that social media marketer you hire don’t work for you anymore so stop trying to pay for peanuts and see the real value of what someone’s efforts will bring you in the long run.
Hey, great article on this up-to-date topic! Interesting that you didn’t mention LinkedIn (for it is still something like the number one among professionals) here. Anyhow, the graphics are great! I have written about the Facebook-LinkedIn topic in http://snslurk.com/facebook-is-for-pleasure/ and I’d be happy if you stop by and tell me what you think about it!