One of the worst things anyone can believe about social media as it pertains to business is that it’s free. Just because using Facebook, Twitter, and YouTube require no money, the “cost” of social media done right is far greater. With that said, is it worth the investment of time, sometimes money, and often emotional distress?
For most, the answer is “Yes.” (queue trumpets)
Rather than go into a 2000-word article trying to break down the ins and outs of social media ROI (something we’ll tackle at a later date), we’ll take a page from the book of our friends over at Focus who put together this excellent infographic breaking it down into its key points. An infographic is worth a few thousand words, they say.
Click to enlarge.