The Night Before Christmas

Twas the night before Christmas, when all through the office

Not a status was pending; no clicking of mouses.

The tweets were posted by the interns with care,

In hopes that friend requests and follows soon would be there.

The digital marketers were nestled all snug in their beds,

While visions of dollar signs danced in their heads.

And as I finished downloading a new Angry Birds app,

I began to drift asleep asking, “Why is it called poke and not tap?”


When phone notifications buzzed with such a clatter,

I sprang from my bed to see what was the matter.

Away to Windows Vista I signed in like a flash,

“This takes too long to load, should’ve bought a Mac.”


My PC wallpaper pictured a Kinkaid, new-fallen snow,

Giving the lustre of mid-day – “Computer’s too slow!”

When, what to my wondering eyes should appear,

But a miniature sleigh, and eight tiny reindeer.


With a concerned feeling of confusion and sickness,

I knew in a moment it must be a virus.

No virus, malware or computer crash came,

I guess I’m still a PC – “This computer is so lame!”


“Now Twitter! Now, FourSquare! Now, Facebook and LinkedIn!

To, Pinterest! To, Instagram! To Google Plus and Log in!

To the top of the first page on Google’s search bar!

SEO! SEO! Does it work at all! AAARR!”


Keywords are chosen with care by our SEO guy.

Blog writing for stuffed animals? It works but nobody knows why.

So up the Google rankings the urls flew,

Like a sleigh full of Toys, and Santa Claus too.


And from massive tweeting, and emails from Tech Crunch,

Zuckerberg says, “Facebook hits 1 billion – thanks a bunch!”

Social media moves on towards the next generation.

Who knows? It might be part of a formal education.


An online marketing company never does sleep,

Especially when posting, pinning or sending a tweet.

So until the next Panda or Penguin Update,

“Happy Christmas to all, and never post late!”

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Written by Jim Vacey
Jim Vacey is the Assistant Marketing Director for Bay Street Theatre in Sag Harbor NY. Jim is a graduate from Dowling College with a BA in English and History and looks to pursue an MBA in Creative Writing. Jim is now the proud father of his first child, Harley Quinn Vacey.