The Newest Spam in 2013

SEO Spam


Is there anything better than a nice breakfast of crispy hot spam? Oh…what’s that you say? Pretty much anything? Well, guess what buttercup…Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of  spammers (the ones who give SEO a bad name to begin with) just move on like locusts, looking for the next technique to earn them a few bucks before Google catches on, leaving a landscape of destroyed sites in their wake. Let’s take a look at the newest SEO spam technique, what is is, and why you shouldn’t use it.

It’s called the perpetual update trick, and this is how it works.

It’s been known for awhile now that Google values fresh content. It’s also been known that Google doesn’t advocate making a new page for an addition to an old story, they’d rather you add a time/date-stamp to the old story and post your update right there. Neither of these facts are speculation, they come right from the mouth of babes Matt Cutts.

Can you see where the spam is getting fried yet?

Armed with this knowledge, websites have begun to use the perpetual update trick to keep their websites at the top of SERPs. Basically, they take old stories and update them with zero-value content. Often times, nothing is even added, they just put on the time/date-stamp and reshuffle the content a tiny bit so it appears different. Then, when they republish these articles, they get the “new content” bump from Google and Bing, and they get pushed out to RSS feed readers all over again.


People are already beginning to preach this as a white hat technique. You should be aware that this is absolutely not the case. Reheating old content with no additional value is spam, pure and simple. When Google catches on, and I’m sure they already have…

Matt Cutts Find Penalize


And, honestly, it’s not just about Google. It’s embarrassing to even have to say this, but it needs to be said: think of your audience! Do they want to be served reheated spam? You know they don’t, so don’t try and achieve rankings at the expense of your fans. All the rankings in the world won’t help if everyone hates your guts.

Original post cant be found on Wikimotive’s blog.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

5 thoughts on “The Newest Spam in 2013

  1. It’s not a technique that’s very hard to catch. Afterall, google does keep a cache of the website on their server. Nonetheless, I think it also serves as a reminder for people who doesn’t update pages. Updating an old existing page (with real content of course) is a good way to add new content too as opposed to create new pages all the time.

  2. You make a valid point, but what would you suggest for people who legitimately need to update old posts with new data and would like readers to see the new content that has been added? We’ve been trying to find a solution to this problem and would welcome any suggestions!

  3. Hello Tim, Thanks for making us more aware. Well said Cliff. Really it is not tough for Google. Content contributes 40% in SEO which is greater than any other technique used by a webmaster so it must be keep in mind that you are using fresh content. Google is now keeping its eye on websites and if any webpage found with duplicate content, the webpage might be penalize as it is considered as pure spam.

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