Back in May, I announced that I was diversifying Soshable. Something was brewing in me and something was being lost at the same time. I believed that I needed to diversify in order to regain my passion. In the course of doing so, I realized that diversifying wasn’t the exact right answer.
I wasn’t completely off. There were things that needed to come out, opinions and perspectives that I’ve always known about but had always used other resources in order to express them. Then, something else came over me. I realized three things:
- This site more than any other I own represents me as a person. While I have a Christian site on which I spill my beliefs regarding faith and a conservative blog on which I get political, they are by their very nature constrained by laser focus. While they do, of course, demonstrate my opinions, they do so in a way that requires me to be a bit more careful than on Soshable.
- For marketing, I have my company website on which I can discuss automotive digital marketing. Since we do social media as a product, there’s no need to have a social media marketing blog here on my personal blog. All of the social stuff can go there.
- The readers of this blog are generally more sophisticated than readers on many other sites. I’ve been blessed with a savvy audience, one that seems to know the world and that desires to hear different perspectives.
The conclusion: Soshable is a venue through which I can express what I know and believe. I can post faith-based articles here that are more personal than what I would post elsewhere. I can discuss politics and news here in ways that fall away from popular party lines and that demonstrate what I feel about policies, people, and events.
No need for marketing content here any more. Marketing is something I love to do professionally but it’s not part of my true passions. I get a kick out of success, but I’m not defined by it.
We’ll still allow guest posts. I don’t want this to be me talking about my thoughts all the time. However, those posts will be geared for general interest. We get tons of automotive posts and since I love cars I can allow them here. We get tons of marketing posts and I have other venues for that. We even get the occasional lifestyle posts submitted and as long as they’re not contrary to what we believe, we can post them here as well.
Welcome to the new Soshable. I truly hope you enjoy what you read here. God Bless!