They’re everywhere. Lately we can’t get on the computer without hearing about the start of a new social network. Usually the news comes in the form of a blog post from a guy with thousands of Facebook fans and Twitter followers telling us exactly what we need to be doing.

I’m here to tell you to hang on to your collective groan. Despite being inundated with noise to the contrary, you may not have to register on that new network.

You don’t need to spend 8 hours a day shuffling from network to network to be successful marketing your business online. Really, what you need to do is figure out where you can create the largest impact in the shortest amount of time, and stay there.


Some Tips For Quickly Maximizing Your Social Impact:

  • Fill Out Your Profile Completely—If the goal is to network and attract business, then you need to give potential customers and clients the best idea possible what it’s like doing business with you. This means filling out every section of your profile, and posting a picture. Yes, people who may want to pay you money definitely want to know what you look like.  It’s a trust thing.
  • Make Yourself Useful—Your readers want to learn about your industry. They’re not looking for a hard sell. They’re looking for easy to digest information. If you can teach them something in an entertaining manner, you’ll both win. How about posting quick suggestions or thoughts on your industry? It doesn’t take a lot of time and it may be useful to others.
  • Social’s Not Your Full Time Job—That’s right. Here’s a suggestion. Know ahead of time what you’re logging in to your network to do. If you read an article you like, post it. If you need to write on a friend’s wall do it. If you wanted to tweet out a bit of information, do it. When we spend too much time on a given network we start to have that “I walked into this room for a reason, but I don’t know what it is,” type feeling. That’s when social becomes unproductive.
  • There’s Power In Numbers—Facebook and LinkedIn have groups, many of which probably revolve around your industry. Twitter has chats, and G+ has communities. All of these are great ways to meet the right people who can help your business grow.
  • Block Out Your Time—Allow yourself 15 minutes on the network of your choice to start your work day and to end your work day. That way you can have a presence yet not let it suck away at your productivity.

The major thing is to not let social media overwhelm you. It doesn’t have to make your day unmanageable. Remember, small chunks of time, and stay on the networks that make sense for you and your business.


Written by Matt Brennan
Matt Brennan offers corporate writing services to businesses and organizations. He’s been telling stories for more than 10 years.