The Lack of Engagement on Your Facebook is Probably Not Your Fault
It’s mine. Those of us who are out here in the blogosphere preaching about how to use Facebook properly for your business – we’re the ones to blame for your Facebook page’s failures. Don’t pick on your marketing manager. Don’t pick on the nephew who’s running your search marketing. Don’t blame Facebook or Google or the media. You can blame the government if you’d like – I’m okay with that.
The problem we have is that we haven’t tried hard enough to get the real word out there. All too often I read absolute garbage telling people to do this, pay for that, buy this product, order that service, and yet I don’t have the gumption to make the appropriate stand against it all. There is some really good material available out on the blogosphere that can truly help business owners and marketing pros make the right decisions and get their Facebook engagement up. Unfortunately, it’s the high-volume publications that are often giving the wrong information.
This mini-rant stems from an email I just received. A young college graduate wanted advice on how to find a new job, as she just got fired. She read up on social media, played around with it, studied it, and then failed with the first job just got out of college. The reason – she didn’t get good engagement on her company’s Facebook page. She found the “correct” information here (after losing her job) and decided that my authors knew what they were doing and might be able to help her or at least point her in the right direction. “I wish I’d found you guys earlier instead of relying on [redacted] and [redacted] to show me how to run social media properly.”
It reminded me of an outburst by OSU head football coach Mike Gundy around 5 years ago:
Sorry that there’s not much substance to this post, but I wanted to let you all know that I will be putting more effort into getting our posts more exposure. Prior to today, I thought that this little “hobby” blog was just that, a hobby. Now, I realize it’s a responsibility. More content. I get it now.