The Future of Content Creation

Pinterest Content

Obviously everyone knows Pinterest blew up. But why? What other sites are leveraging the Pinterest phenomenon? What can online marketers and entrepreneurs learn from Pinterest?

In my humble opinion the next major trend on the web is curating content. Sites like Pinterest,, Digg, and Reddit all show us the immense power of curating content. With so much content on the web humans need some type of filter. For example, is a perfect example of how curating acts like a filter. Chill basically filters YouTube for me. I just go to Chill to scope out funny or educational videos. It is exactly like Pinterest but just for video. I have found some amazing content using Chill and I think the company is here to stay! (Shot out to my homie Andrew Skotzko one of the Chill dudes 🙂

I believe online marketers and entrepreneurs need to understand content curation. Today everyone and their mom is blogging and producing YouTube videos. The problem is all this content is extremely overwhelming and most gets lost in the noise. Solution – the smart marketer and entrepreneur. You, yes you, become the thought leader by curating content in your vertical. You could do this by developing a robust YouTube video collection. This collection provides immense value to your users because the videos are awesome. You spent weeks collecting and reviewing all these videos.

Ok here is another option. Create a simple resource page for your website. Go out and collect 100 pieces of educational content. Obviously the content must be high quality and relevant to your site visitors. Now on one page just provide links to the content. This is not rocket science just it can be extremely helpful to your visitors if they are looking for additional resources.

Ok so those were the actionable tips. Now let’s discuss what content curation looks like in the future. Here are a few predictions:

  • There will be Pinterest’s for all types of verticals. A Pinterest for Infographics or workout videos.
  • Entrepreneurs will curate and combine different types of content. Videos, blog posts, pictures, infographics, books etc.
  • Niche content creation will explode. By curating an entire niche on some level you can own the niche.
  • The next wave of IPO’s will be content curators.

Content curation is the future. You need to implement a content curation strategy for your business or your clients. My company Business Pirate is passionate about curating content for startups. Please check it out!

This guest post was written by Matt Smith aka @MattASmitty. Matt is the Captain of Business Pirate. Business Pirate offers videos for startups dudes.

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  1. Developing and maintaing a resource page is a great way to connect with those interested in your industry, whether it’s customers, partners, or others. If you can curate the best content in your industry, you’ll quickly become a go-to destination for industry news. While the benefits are there, the big time sink is maintaing such a page so the content is fresh and relevant.

    I’m sorry for the self-promotion, but we developed a tool that helps startups and marketers easily maintain a curated resources page for their website. It also helps you share content via social media, such as Twitter and Facebook pages. The application is, and I’m happy to pass along an invite code if anyone is interested. You can reach me at mjfern(at)

  2. Yes, right on. My publication, elephant journal has accumulated over 18,000 articles in four years online.

    For over a year I’ve dreamed of making all the best of elephant accessible to our readers. But I never had the right tool until Pinterest.

    I was startled when we attracted 20,000 follows on Pinterest in just a few weeks. See

    Bob W.
    Associate Publisher
    elephant journal