Comments on: The Evolving Value of Social Media http://soshable.com/the-evolving-value-of-social-media/ People soshalize. They don't care how it's spelled. They just do it. Wed, 08 Sep 2010 19:19:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Matt Kettlewell http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4748 Matt Kettlewell Fri, 16 Jul 2010 21:06:12 +0000 http://soshable.com/?p=495#comment-4748 I think its difficult to get a gage from survey feedback, this usually represents only a small majority of people that use a product. Your right, figuring a way to monetize could make or break these social media sites in the future. I think its difficult to get a gage from survey feedback, this usually represents only a small majority of people that use a product. Your right, figuring a way to monetize could make or break these social media sites in the future.

]]> By: Kingsley Tagbo http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4407 Kingsley Tagbo Tue, 11 May 2010 03:15:20 +0000 http://soshable.com/?p=495#comment-4407 I think that Twitter is definitely on its way to becoming more profitable. It is just a matter of figuring out how Twitter users will respond to different advertising and marketing channels and building the right apps or adjusting their services to take advantage of these opportunities. Facebook's advertising and marketing channels were not always this successful ... and I think that Twitter is at the phase where, just like Facebook ... it is building up to a profitable future! I think that Twitter is definitely on its way to becoming more profitable.

It is just a matter of figuring out how Twitter users will respond to different advertising and marketing channels and building the right apps or adjusting their services to take advantage of these opportunities.

Facebook’s advertising and marketing channels were not always this successful … and I think that Twitter is at the phase where, just like Facebook … it is building up to a profitable future!

]]> By: Stuart L http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4280 Stuart L Sat, 17 Apr 2010 00:15:35 +0000 http://soshable.com/?p=495#comment-4280 This is a nice and fresh departure from what the public perceives Twitter as. I appreciate the candid view of Nate Bagley. At the other side of the "evolving" spectrum mentioned above, lies a niche where analytics are being deeply and socially integrated. In a below the radar beta we have enabled the transport of 250K pieces of media into pure cyberspace, where opaque tracking pixels and AS3 code pick up geo and (social) network firing of embedded links with meta data. The method we deploy has (finally) ingrained dual redundancy which resolves any and all ambiguity of the the analytic itself. When you strip out the overall views versus events being fired manually by the user you see the impact or lack in your campaign. It simply works. The GAforFlash portion we use is a widely underutilized element which has not been modified one iota since it's release in 08. Amazing. What does this really mean? The model rids the client of the monetization issue spoken about here by bringing the traffic to a conversion point where the consumer see no ads. The social media "object" was the ad itself which appears to the consumer directly in timelines on Facebook profiles and pages to garnering consumer interaction and insights from a robust back end. On the other hand, Twitter allows us to engage with the same objects (media) via a short link to the media raw form and to transport it into their own Facebook profile to share. SEE, there is a use for Twitter. I was driven to this post from a DM in Twitter from @SocialPros . Their Twitter profile had a dead link in it but I'm glad he steered me right anyway. Remember, social doesn't work at all without all the behind the scenes tech people, tweaking and inventing. Look at the incredible opportunity it has presented everyone, and we all don't have to be marketers to enjoy it. Cheers, Stuart L (The url above is a client site) This is a nice and fresh departure from what the public perceives Twitter as. I appreciate the candid view of Nate Bagley.

At the other side of the “evolving” spectrum mentioned above, lies a niche where analytics are being deeply and socially integrated. In a below the radar beta we have enabled the transport of 250K pieces of media into pure cyberspace, where opaque tracking pixels and AS3 code pick up geo and (social) network firing of embedded links with meta data. The method we deploy has (finally) ingrained dual redundancy which resolves any and all ambiguity of the the analytic itself. When you strip out the overall views versus events being fired manually by the user you see the impact or lack in your campaign. It simply works. The GAforFlash portion we use is a widely underutilized element which has not been modified one iota since it’s release in 08. Amazing.

What does this really mean? The model rids the client of the monetization issue spoken about here by bringing the traffic to a conversion point where the consumer see no ads. The social media “object” was the ad itself which appears to the consumer directly in timelines on Facebook profiles and pages to garnering consumer interaction and insights from a robust back end. On the other hand, Twitter allows us to engage with the same objects (media) via a short link to the media raw form and to transport it into their own Facebook profile to share. SEE, there is a use for Twitter.

I was driven to this post from a DM in Twitter from @SocialPros . Their Twitter profile had a dead link in it but I’m glad he steered me right anyway.

Remember, social doesn’t work at all without all the behind the scenes tech people, tweaking and inventing. Look at the incredible opportunity it has presented everyone, and we all don’t have to be marketers to enjoy it.

Cheers,

Stuart L
(The url above is a client site)

]]> By: What I have said « Push1111's Blog http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4266 What I have said « Push1111's Blog Mon, 12 Apr 2010 22:22:36 +0000 http://soshable.com/?p=495#comment-4266 [...] http://soshable.com/the-evolving-value-of-social-media/ [...] [...] http://soshable.com/the-evolving-value-of-social-media/ [...]

]]> By: Mike McCready http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4253 Mike McCready Thu, 08 Apr 2010 15:24:30 +0000 http://soshable.com/?p=495#comment-4253 In response to John Paul Aguiar's question, I don't think that social media will die out. It has empowered and brought people together like no other technology could do. I do think that it may evolve, just like other technology has. I think that the monetization of social media is the holy grail. Some companies have done it well (eg. Facebook, Google). Social networks need to reach a certain level of adoption and users for any monetization to succeed. It will be interesting to see where Twitter goes. In response to John Paul Aguiar’s question, I don’t think that social media will die out. It has empowered and brought people together like no other technology could do. I do think that it may evolve, just like other technology has.

I think that the monetization of social media is the holy grail. Some companies have done it well (eg. Facebook, Google). Social networks need to reach a certain level of adoption and users for any monetization to succeed.

It will be interesting to see where Twitter goes.

]]> By: Jennifer http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4248 Jennifer Tue, 06 Apr 2010 10:18:23 +0000 http://soshable.com/?p=495#comment-4248 Social media may be in its youth but it is here to stay. Social media is a very powerful tool. David Plouffe’s,(President Barack Obama’s point man on social media) innovative strategy not only got Obama elected but also managed to raise the largest amount of campaign funding in election history. At the <a> IMD OWP 2010 </a>, David Plouffe will share his insights on the historic Obama campaign while framing it in the context of how Obama's leadership is shaping the United States and the world today. Weaving in his own experience managing and leading the campaign that propelled Obama into the White House, Plouffe will share: the stories behind the campaign and current strategic issues facing the administration; the importance of strategy in managing campaigns, public policy initiatives and crises; how Obama is still garnering support from the movement created during the campaign. Social media may be in its youth but it is here to stay. Social media is a very powerful tool.
David Plouffe’s,(President Barack Obama’s point man on social media) innovative strategy not only got Obama elected but also managed to raise the largest amount of campaign funding in election history.
At the IMD OWP 2010 , David Plouffe will share his insights on the historic Obama campaign while framing it in the context of how Obama’s leadership is shaping the United States and the world today. Weaving in his own experience managing and leading the campaign that propelled Obama into the White House, Plouffe will share: the stories behind the campaign and current strategic issues facing the administration; the importance of strategy in managing campaigns, public policy initiatives and crises; how Obama is still garnering support from the movement created during the campaign.

]]> By: Chad Egeland http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4204 Chad Egeland Thu, 25 Mar 2010 02:05:47 +0000 http://soshable.com/?p=495#comment-4204 Twitter actually turned a profit in 2009 : http://www.readwriteweb.com/archives/report_twitter_made_a_profit_in_2009.php and many have already speculated that Twitter will launch an ad platform this year so I have no doubt that once Twitter figures out the advertising angle they will be a profitable company. Analytics within location aware applications such as Foursquare may one day prove to be a valuable information source for business but that day is far away as the number of people currently using these types of services is marginally low. I think it will be Facebook and their upcoming location service that may be the company that brings location to the masses. Twitter actually turned a profit in 2009 : http://www.readwriteweb.com/archives/report_twitter_made_a_profit_in_2009.php and many have already speculated that Twitter will launch an ad platform this year so I have no doubt that once Twitter figures out the advertising angle they will be a profitable company.

Analytics within location aware applications such as Foursquare may one day prove to be a valuable information source for business but that day is far away as the number of people currently using these types of services is marginally low. I think it will be Facebook and their upcoming location service that may be the company that brings location to the masses.

]]> By: Search Engine Marketing Consultant http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4199 Search Engine Marketing Consultant Tue, 23 Mar 2010 11:39:27 +0000 http://soshable.com/?p=495#comment-4199 Social media has proved during the last years it only intends to evolve, and not fade out. Of course, it may change in time, as it is normal to happen, but there is no wasy online marketing - through its many forms, can actually disappear. Social media has proved during the last years it only intends to evolve, and not fade out. Of course, it may change in time, as it is normal to happen, but there is no wasy online marketing – through its many forms, can actually disappear.

]]> By: The Evolving Value of Social Media | birdbathBUZZ http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4197 The Evolving Value of Social Media | birdbathBUZZ Tue, 23 Mar 2010 01:44:48 +0000 http://soshable.com/?p=495#comment-4197 [...] The Evolving Value of Social Media Facebook, Featured, Twitter, foursquare, social media monetization Add comments [...] [...] The Evolving Value of Social Media Facebook, Featured, Twitter, foursquare, social media monetization Add comments [...]

]]> By: Jimi Bostock http://soshable.com/the-evolving-value-of-social-media/comment-page-1/#comment-4190 Jimi Bostock Mon, 22 Mar 2010 13:25:37 +0000 http://soshable.com/?p=495#comment-4190 I am with Nate. I am just about to launch a new digital agency in Australia with a big focus on social. I sold my web dev business last year and I have been beavering away on the plan for the new, social focus agency since then So, I obviously see a business opportunity, so I will have my fingers crossed that John's question turns out to be prophetic. Having said all of that, my model is only part social. We are also going into semantics and we will still be focussed on web presences. So, a sole focus on the narrow bands of social networking and media might die out soon. But for the actual thing to go, I am going to bet on it thriving and consuming ever more eyeballs and time. And that, I think, is the real currency and I am sure that Twitter will get there in the end with some very big way to make serious money Jimi Bostock PUSH Agency Brisbane, Canberra, Sydney Australia I am with Nate.

I am just about to launch a new digital agency in Australia with a big focus on social. I sold my web dev business last year and I have been beavering away on the plan for the new, social focus agency since then

So, I obviously see a business opportunity, so I will have my fingers crossed that John’s question turns out to be prophetic.

Having said all of that, my model is only part social. We are also going into semantics and we will still be focussed on web presences.

So, a sole focus on the narrow bands of social networking and media might die out soon. But for the actual thing to go, I am going to bet on it thriving and consuming ever more eyeballs and time.

And that, I think, is the real currency and I am sure that Twitter will get there in the end with some very big way to make serious money

Jimi Bostock
PUSH Agency
Brisbane, Canberra, Sydney
Australia

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