At first, there was a bit of shock. The shock turned to anger and disappointment. The disappointment turned to disbelief.
How does a website and a company that was once courted by Google and that delivered server-busting traffic fall so fast, so far. More importantly, why did nobody do anything about it?
Digg is unofficially dead. It’s never coming back. Two months after the purchase of the domain by betaworks, the traffic hasn’t returned. In fact, it continues to fall. The tens of millions of pages of content curated by millions of users (and thousands of Digg “addicts” who spent countless hours every day for years finding the best on the web to present to the world through Digg) were wiped out and will never return. The attention is gone. Even the lowliest of tech blogs don’t cover the site anymore, a mere 2 months after the relaunch.
This will be the last post on this site about Digg. It will be joining the ranks of Mixx, Propeller, and Yahoo Buzz in the “Social Media Graveyard” category. Whatever they planned to do with it has never come to be. If the current state of the site was the end goal, then they paid way too much ($500,000) to put up a site that does nothing for anyone.
The title of the site says that it’s “What the internet is talking about right now.” That is false. It should be titled “What Digg staff thinks they should highlight from their favorite RSS feeds right now or in the recent past.” That would make more sense.
The horse is dead. I will no longer beat on it. The final thing I’ll leave you with is an image of the current Digg team. Congratulations. I hope this turned out exactly as you intended.