Social media has flooded the world of marketing, overtaking traditional concepts and transforming them into formats unheard of. Conventional theories of outbound marketing have suddenly plunged in a return on investment, as ventures in new forms of inbound marketing skyrocket for business owners. However, with such a new structure in a world unknown, small business owners are finding themselves hopping aboard a train with no destination.
For those new to the world of social media, here are three key takeaways you must learn to incorporate in your marketing plans to succeed in the social media dominated generation.
1. Listen, listen, and listen some more
Let’s clear one thing up. Marketers… are desperate. Well, at least in the consumers’ minds. Consumers are faced with thousands of advertisements a day coming from their TVs, computers, radios, and more. Human psychology has evolved to drown these messages out and come to expect more out of companies. This is where marketing has changed, instead of creating a great ad, marketers are now faced with the challenge of creating a great relationship.
Social media is the ideal place for this, with thousands of social tools sweeping the market, companies can easily track conversations about products, events, issues, etc. and jump in to join the conversation. That’s the key to social media… join the conversation, create a relationship, and create a customer.
2. The new normal… isn’t normal
Whatever book you are reading about the best social media tactics won’t work so put the book down. Seriously, put it down. Unless you are reading about everlasting principles in the social media world, thousands have read whatever applicable tactics you think will score you new customers.
Those ‘secrets of the social media world’ suddenly become mainstream, and your innovative marketing tactics quickly fall flat. So, put the book down, and start thinking of some foundational principles to apply to your marketing agenda. Then, think outside the box while continuing to apply these principles. Stray from the norm and wreak the benefits. Whatever is uniquely your idea is better than the rest, so put your mind to the test. Then test your idea. If it doesn’t work, test again, and again, and again until you found your edge. It won’t be easy, but it will be worth it.
3. Cut the business mumbo-jumbo… it sucks
Yes, I said it. It sucks. Social media hasn’t just evolved the way we advertise, it has evolved the way we communicate with one another. Suddenly people are communicating in 140 characters or less, abbreviating nearly every word, and using emoticons to express emotions. The evolution of communication is in a new generation, and to have others understand you it is pertinent that you speak in a language that’s not only comprehensible to the target audience, but relatable as well.
So whether you are a small business owner or simply beginning a new social media adventure, these principles will stay alive for as long as social media sticks around. Listen to your audience, continuously think outside the box, and write conversationally to your audience. Only then will you begin to see your audience evolve into a highly engaged community.