It’s that time of year again. The annual meeting of the minds in the automotive industry descend on Orlando for a week of fun and frolic. Not really. Sure, there’s fun that is to be had at these events, but the real goal is to learn the latest and greatest offerings in the industry, the state of how the manufacturers are positioned for the year, and the best practices in the ever changing world of this robust industry, particularly when it comes to marketing.
This will be my 5th year to be going to these events. It starts off with the Digital Marketing Strategies Conference by First Class Educators and PCG. This prelude to NADA brings the savvy dealers to the table to talk to the experts in the industry. When it’s over, auto industry people from everywhere in the country will shift over to NADA.
I look forward to seeing old friends and making new ones at the show. Be sure to stop by the KPA booth if you’re attending. I’d love to shake your hand.