If you were to ask the average person or even a social media expert to name profitable social networks, they would list some that truly are profitable such as Facebook and a bunch that have yet to achieve true profitability. One that would not get mentioned by many is Tagged.com.
As one of the most profitable social networks, it’s amazing that so few seem to notice.
As one of the original social networks that emerged around the same time as Facebook, Tagged performed one of the now-common “pivots” to separate themselves from the Facebook shadow. Rather than being a venue where people network with those they already know, Tagged became a “social discovery” network where users can meet other users that they don’t know.
It’s here where their success continues to grow. The concept is especially helpful in their most recent addition – social gaming. It’s often hard and/or embarrassing for users to get their friends into social gaming. If they aren’t already involved with growing virtual crops or robbing virtual convenience stores, broaching the conversation can be a challenge. The days of massive gaming spam on Facebook are behind us in many ways, making gaming on social networks an easier function performed with strangers.
That’s their key to success. It can be more fun to meet people in the social gaming world rather than bring in the people currently in their social circles who may or may not be into the phenomenon.
Regardless of whether you’re a social gamer or not, you can see the advantages of social discovery over social networking when it comes to gaming. Why let your boss know you like to be part of a virtual election when you can focus on enjoying your social addiction with strangers?