Everyone knows a nerd or two. Do you know the top nerds in the world, and by top, I mean the people who took visionary nerdiness, elbow grease, and luck and translated it all into billion dollar companies? Below, you will find 15 faces (nine singles, 3 doubles). Most readers will be able to name 3 or 4. Real techies can name 5-10. If you can name more, you are a true guru. All 15? Well, there’s a special place for you. [Read more...]
The YouTube Video Spam Flood is Coming (or is it here)
January 20, 2008 By 4 Comments
It’s time to run down to the nearest electronics store and grab a video camera while they’re still available. Many of the businesses who haven’t been posting videos to YouTube will be jumping on the bandwagon soon.
There were 34 news stories listed on Google news for January 17th and 18th, 2007, stemming from the latest comScore video metrix results that have Google video sites owning over 31% of the online video market. YouTube accounts for a huge portion of that.
Alexa data shows over 18% of Internet users worldwide visit YouTube, while Compete data has YouTube approaching 60 million visitors a month.
Perhaps most importantly, Google, Yahoo!, and some other search engines are starting to give very strong rankings to videos in their natural search results, especially those from YouTube.
All of these things point to one conclusion: the rise of video spam. [Read more...]
Going Social for Marketing, Business, and Fun
January 1, 2008 By 10 Comments
Social Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.
With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.
Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. [Read more...]
What can fix (I mean save) MySpace?
November 19, 2007 By 11 Comments
Rumors are flying.
“MySpace is getting a complete redesign.”
“MySpace is getting bought out.”
“MySpace is losing money.”
When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed. The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited. If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.
Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else. More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while [Read more...]
