People soshalize. They don't care how it's spelled. They just do it.
If you don’t have a Twitter account for your blog or your website then you are missing out on a great marketing tool. Twitter’s approach to social media offers a unique way for people to interact, and can do wonders for increasing your readership or business when it’s used in the right way.
We’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is going to make you cry.” And some of them are just so simple: a little kid getting his finger bitten by his younger brother or a three second symphonic clip introducing a wide-eyed gerbil. These videos are getting millions and millions of views and it seems like almost no effort went into the production. Why can’t you do that and use it to promote your company at the same time?
Nobody.
If you check your analytics, you’ll find that an extremely small portion of your website visitors are pushing the buttons you worked so hard to position on your website’s homepage. A recent batch of data that I saw (that I, unfortunately, cannot reference yet) shows that those Facebook, Twitter, YouTube and other social buttons are being completely overlooked by most of your visitors.
In the early days of social media, social bookmarking was up there with social networking and social news as a primary way of sharing the world with others. Delicious was at the top of the bookmarking world, wildly popular amongst academics and geeks and poised to expand to the rest of the world.
This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete.
If there’s one medium to bet on for the future, it’s video. Tweeting may someday fall out of favor. Thousands of new blogs are popping up every day, making it hard to get in through the noise. Even Facebook, as gigantic as it is today, could collapse under its own weight from a couple of wrong moves.
Video, on the other hand, is going to be around in one form or another for a long, long time on the internet. We, as humans, love the sit-back-and-enjoy style of information consumption. It’s what made the television such a gargantuan medium and it will continue to drive the internet for decades to come.
This post is part of a series titled 10 Ways to Use Social Media for Day-to-Day Business. Every day we will be expanding upon a new tip until the list is complete.
As a child, you were hopefully taught good manners. When people did things, you thanked them. When people buy something from your store or help your business in some way, you thank them now as an adult.
Social media has opened the door to thanking people in a whole new way. Saying it personally will never be replaced by any technology, but you now have the ability to reinforce your appreciation and potentially reap some benefits as a result.
It’s official. More people have thumbed down Rebecca Black’s Friday than the total population of the country of Latvia.
By the time you read this, the video that has people telling the teen, “we’re laughing at you, not with you,” may have already breached the 2.5 million dislikes mark, doubling up on her nearest competitor, Justin Bieber.
You so clever, Google.
Every year, Google puts out a strong showing for April Fool’s Day. This year, one of their YouTube April Fool’s Day jokes is actually pretty darn well put together, even from a pseudo-artistic perspective.
For five years, YouTube has completely transformed the way we spend time on the Internet. It took a concept that today seems common but it truly revolutionized how we engage online.
At YouTube, you’re the star. Or the director. Or the producer. Or the graphics generate.
Or everything at once. It’s all about you. What you see, what you do, and what you envision – YouTube became the venue to express… whatever.
The Infographic below from our friends at Flowtown truly puts it all in perspective.
After 5 years of sharing videos, YouTube is the undisputed heavy-weight champion of the LOL world. Everything from video marketing to funny personal videos make their rounds through YouTube at a breakneck pace on a second-by-second basis.
This infographic below compiled by Website Monitoring and found via Viral Blog puts all of the tremendous information that went along with building the site over five years into perspective.
Will YouTube be here for another 5 years? When it comes to the Internet, there’s never a notion of “too big to fail”. Just ask AOL or MySpace, two giants that are having to change their very fabric as a company despite nothing but blue skies at one point in their existence.
