Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
In the early days of social media, social bookmarking was up there with social networking and social news as a primary way of sharing the world with others. Delicious was at the top of the bookmarking world, wildly popular amongst academics and geeks and poised to expand to the rest of the world.
Between mid-and late-January, Google‘s traffic levels according to Alexa.com passed Yahoo! to become the highest traffic website in the world for the first time, other than two brief spurts in 2006. It comes on the wake of several pieces of news centered around Yahoo!, including Microsoft’s unsolicited offer to buy them and planned layoffs.
Both sites have been hovering around each other in traffic since the beginning of 2006, bouncing regularly between 25% and 30% reach to internet users worldwide. Yahoo! is still listed on the Alexa rankings as #1, but if Google stays put, this will change with the next ranking update. [Read more...]