Today I want to talk about a writing gimmick that I think we’ve all been guilty of at one time or another: using complex words to try and sound a little more intelligent. It’s a tempting thing to do, isn’t it? You sit there, reading over your simple prose, and your thoughts turn to the performance enhancing drug of the literary world (the thesaurus.) All you have to do is crack it open and suddenly, instead of worrying, you’re perseverating. Boom! It turns out that this kind of rampant thesaurus use may do more harm than good in the long run though, for both your search engine optimization and your audience.
Lets take a look at why.