Want to be an Internet Celebrity? Claim Your Google Authorship!

Wikimotive Authorship

Do you know who the author of your blog is? Well, it’s mostly likely  you (or a team of handsome ghostwriters cleverly disguised as you), and if you are truly invested in a successful SEO strategy, you’re blogging every single day, and even the occasional wild and crazy night. It’s easy to get caught up in the flashy blogger lifestyle; the fast women, the loose cars, it all comes with the territory. Sometimes though, you have to slow it down a bit. You have to stop and ask yourself, “As an author, am I getting all  the credit I deserve?” Let us here at Wikimotive, your friendly and affordable SEO company, help you answer that.

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The Viral Content Myth

Wikimotive Viral Shark

Are you looking to go viral today? Do you want the magic formula, the secret spell, that alchemical reaction that will transform your tired old content into a vibrant viral rocket, blasting into the social-sphere of your target audience and sending them over the moon with purchasing-joy? Well…too bad. Buck up buttercup, because contrary to what many of the affordable SEO companies out there are saying, there simply isn’t a viral shortcut.

(Sorry to disappoint you, but anyone who says otherwise is either a liar or an idiot. They can choose which, I’m generous that way.)

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Infographic on Long Tail SEO

Wikimotive Long Tail Cat

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry.  (more…)

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Happy Valentine’s Day! (and Other Terrible Cliches)

Wikimotive Choo Choo Choose You

Happy Valentine’s Day to all you lovers out there. How many times will you read a line like that today? If you hang out on the internet for long enough (and don’t we all) the chances are you’ll see it so often you’ll puke up some of those little candy hearts (I guess they weren’t “4 EVA” after all). Still, it IS Valentine’s day, and to not address it to your social audience would seem a little disingenuous. As a business, you have to post something, but Marketing Using Facebook is always a delicate dance between standing out and fitting in…so how do you make your followers Choo Choo Choose you? (more…)

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Instagram Gets a Web Presence

Wikimotive Instagram Website

Instagram has, by design, limited its market share from the very beginning. First it was simply for apple products like the iPhone and iTouch, and then it grew to include the Android market as well (sorry Windows phone users). The main thing that separated Instagram from other social networks was that it was never available on physical computers before, at least not without the use of third party tools. That changed late last week though when Instagram finally took that giant step towards being a viable competitor to Marketing with Twitter and Facebook: Instagram live on the web. (more…)

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Super Bowl Mobile Use Lessons

Wikimotive Beyonce Super Bowl

 

There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricity bill before you have company over, and murderers can go on to do great things in life. Even more important though, are the lessons we can learn about Marketing with Twitter and Facebook. Let  us here at Wikimotive share some of these with you.

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You’re Nobody ‘Till Somebody Ranks You

Wikimotive SEO Rapper

Here at Wikimotive, we love Business SEO. We work at it all day, poring over analytics data and tweaking this or that to stay in Google’s good graces. Honestly, it never gets old. Just between you and me, when we lay our heads down at night, we have beautiful dreams of Matt Cutts.

Still though, we’re not going to argue that it’s the most exciting subject in the world. It has more than its fair share of minutia and tedium. As you’ve probably experienced, when you explain it to an outsider their eyes tend to glaze over and a fine string of drool slides down their chin. The unfortunate thing is that this happens even when you’re explaining it to a decision-maker who NEEDS the info.

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Add Your Pages to Stumbleupon

Wikimotive StumbleuponStumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it’s a toolbar that has a “Stumble” button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you’ll like. If something isn’t already ON Stumbleupon when you vote on it, you’ll be given the option to add it. This is what I’d like to talk about today, as it can be a great little social media addition for Business SEO.

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Content is King, so Keep it Near Your Kingdom

Wikimotive Content is KingWe’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every smart Digital Marketing Company knows that quality is defined by Google, and most half-measures will no longer suffice.

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