Using Today’s Technology To Target with Your Website

Targeting

The vast majority of websites are not targeting properly. It’s that simple. They’re doing the “spray and pray” technique (if you’re not a first person shooter fan, sorry for confusing you) which can still be effective in bulk, but it’s definitely less elegant and about as effective as the wishbone formation would be in today’s NFL (more apologies for another obscure analogy).

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Who’s Pushing Your Website’s Social Buttons?

Social Buttons

Nobody.

If you check your analytics, you’ll find that an extremely small portion of your website visitors are pushing the buttons you worked so hard to position on your website’s homepage. A recent batch of data that I saw (that I, unfortunately, cannot reference yet) shows that those Facebook, Twitter, YouTube and other social buttons are being completely overlooked by most of your visitors.

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10 Great URLs with Bad Websites

Dennis Kucinich on Hot dot comSometimes, a URL leads you to exactly what you expect.  Other times, it takes you to blank pages, advertising link pages, or just plain dumb stuff.

This list of 10 (plus 4 dishonorable mentions) includes excellent domain names with great type-in traffic (at least they did back in the day when people still relied on type-in traffic) that just don’t give you anything that you can use.

Our personal favorite: Hot.com takes you to a campaign video for Dennis Kucinich.  Not all that hot anymore, if he ever was hot.

10 Great URLs.