People soshalize. They don't care how it's spelled. They just do it.
First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. The posts that you write are indexed as part of your website content.
I haven’t been as excited about a product launch in the six years that I’ve been at KPA/TK. It isn’t that this I believe social media is more important than other product launches like Power SEO or Connect websites. It’s that this is the type of product that is truly, demonstrably much better than anything the competition has to offer in the automotive world.
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I just saw a mention of it in an article from 2005 and it’s been reiterated again and again ever since. Nearly every study seems to come to the same conclusion. Nearly every study is wrong, at least from a business perspective.
We’ve taken a look at the safe approach to setting Facebook goals. Now, it’s time to discuss letting the tiger out. Let’s sharpen our claws, stretch our muscles, and prepare for battle. Getting aggressive on Facebook is about going to social media war.
“How about a magic trick? I’m gonna make this keyword disappear.”
*SMASH*
“TA DAA! It’s…It’s gone.”
By now, if you’ve been reading what I’ve been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they can make their marketing blossom.
In the worlds of internet advertising, marketing, and website performance, “sticky” is normally a good thing. It means that your website or promotions are doing their job, keeping people interested and increasing your chances of achieving your end goal from their visit. Facebook has long been one of the stickiest sites on the internet, racking up more time on site than just about any other (though YouTube also has a claim to that).
The Internet can be a generic place to view content for people who do not wish to share personal information or give up any details about themselves.
There were several takeaways from Nielsen’s recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices were done to do price comparisons. The rise of mobile in our daily lives means that many of the activities that once tethered us to our desks at home or at work can now be done on the go, so I knew instinctively that the number of people comparing prices while out on the lot was probably high. I simply had no idea it was THAT high.
To keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. Every update developed by Google is aimed at maintaining its monopoly by providing relevant SERPs that are useful, informative and spam free.
