First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. The posts that you write are indexed as part of your website content.
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I just saw a mention of it in an article from 2005 and it’s been reiterated again and again ever since. Nearly every study seems to come to the same conclusion. Nearly every study is wrong, at least from a business perspective.
“How about a magic trick? I’m gonna make this keyword disappear.”
“TA DAA! It’s…It’s gone.”
To keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. Every update developed by Google is aimed at maintaining its monopoly by providing relevant SERPs that are useful, informative and spam free.