It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility.
How To Keep Filling Your Blog With Valuable Content
April 1, 2013 by 8 Comments
We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
Unify Your Content, Search, and Social Strategies
March 31, 2013 by 4 Comments
It’s very possible that I’m beating a dead horse on this one, but I’d rather beat a dead one than a live one.
Finding the Right Mix of Conversion and Conversation Content
March 23, 2013 by 4 Comments
The rise of content marketing and more importantly the focus that Google and Bing have put on website content engagement have changed the way we view the types of content we put on our websites. It’s no longer sufficient to focus all of your content on the basic search engine principles of keyword targeting. You have to have content on your domain that draws in the important social signals and time spent on site.
Let’s Face It. Google Is Search.
March 16, 2013 by 6 Comments
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
March 2, 2013 by 15 Comments
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
A Proper Facebook Strategy Requires Constant Testing and Adjusting
February 13, 2013 by 7 Comments
Those who have been in internet marketing for a while realize that search engines are constantly changing. It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Despite this constant state, it’s nothing compared to the changes that happen on Facebook. From a business perspective, the only real winning strategy is to constantly be adjusting the practices, processes, and procedures used to find success.
A Content Marketing Secret That Will Win You Business
February 12, 2013 by 9 Comments
What is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care?
The Secret To Providing Value
February 4, 2013 by 2 Comments
The nature of search is expanding. (Your business + your town) will always be a good search phrase for customers to figure out who you are and what you’re up to. But it shouldn’t be the only way you’re visible.
Facebook Made a Big Change this Week and it Wasn’t Graph Search
January 17, 2013 by 2 Comments
As I’ve already stated, Graph Search will not be as big of a deal for businesses as many are making it out to be. They did, however, start a potentially major shift in the way they handle their ecosystem and particularly how it affects outbound links if reports from Social Fresh are correct.
