Why A Quality Blog Is Your Strongest Marketing Asset

Blogging

First things first, when I make this claim, I’m assuming that you have your own website, and that you’re operating an “onsite” blog. All this means is that your blog is part of your website. The posts that you write are indexed as part of your website content.

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Your Left Hand Needs to Talk to Your Right Hand in Search

Hands Talking To Each Other

Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.

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The Secret Sauce in Search Marketing

Secret Sauce

Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual effort.

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