Yelling out your life story in the middle of a crowd is a sure fire way to catch some looks. It’s not a very common sight to behold, but this type of scenario is exactly what most Internet users attempt to accomplish on their social media outlets of choice. Essentially, your tweets and Facebook posts are an extension of your own voice in a digital landscape. So what makes some people stand out better than others? Why is it that some people seem to have an electronic voice that just seems to have more authority than others?
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content. Throw in public relations content, supporting content, and consumer resources and now you have a ton of content needs without a ton of time to create it.
When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. The concept of SEO is ideal for small businesses as they usually cater to specialized niches.