Yelling out your life story in the middle of a crowd is a sure fire way to catch some looks. It’s not a very common sight to behold, but this type of scenario is exactly what most Internet users attempt to accomplish on their social media outlets of choice. Essentially, your tweets and Facebook posts are an extension of your own voice in a digital landscape. So what makes some people stand out better than others? Why is it that some people seem to have an electronic voice that just seems to have more authority than others?
When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.
I wouldn’t go so far as to say that it’s the main point, but it’s definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.
We’ve established that search engines and social media platforms thrive on content. We’ve gotten to this point because it’s what people crave.
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content. Throw in public relations content, supporting content, and consumer resources and now you have a ton of content needs without a ton of time to create it.
When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. The concept of SEO is ideal for small businesses as they usually cater to specialized niches.