I wouldn’t go so far as to say that it’s the main point, but it’s definitely one of the keys. Exposure on social media is an extremely high-potential benefit of having a strong presence on social media sites, particularly Facebook.
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content. Throw in public relations content, supporting content, and consumer resources and now you have a ton of content needs without a ton of time to create it.
When you have a small business, chances are that you will not pay attention to a social marketing aspect known as search engine optimization or SEO. The concept of SEO is ideal for small businesses as they usually cater to specialized niches.