People soshalize. They don't care how it's spelled. They just do it.
I’m not ashamed to admit that I’m a big fan of Erik Qualman. He has masterfully built a brand from scratch that could be a case study on how to become a world-renowned expert. I’m also not ashamed to admit that I’ve eagerly anticipated the release of his yearly “Social Media Revolution” videos ever since I was blown away by the first one. It’s not an Episode-VII level of anticipation, but I do look forward to them.
Google Plus is a year old. Businesses are finding more reasons to use Google+ and focus on their business pages. There are search benefits. There are local benefits. There are growing social benefits. Where are the businesses?
Perhaps I’m being premature, but scanning through a couple dozen random Google+ car dealer pages revealed that very few are posting anything at all. Out of over 20, there were two that were actually active. This is a huge mistake for any business, particularly those who are localize. If you have a home town and you rely on maps and reviews to help your business, you must be on Google+ now and put the type of effort into it that you put into Facebook.
Period.
Here’s my rant:
When one thinks of TED, they normally picture the brainiest speakers on important topics filling the world with 15-minute to 2-hour presentations that are utterly profound. They don’t normally expect talking bear rugs or Chipotle commercials, but that’s exactly what the crowd at the Long Beach, CA, TED2012 Conference on Tuesday.
In one month, Facebook leaped over Microsoft, Yahoo, and Viacom to become the 3rd largest video site in the US according to comscore. This is all good news for the social network, but there are caveats.
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online. For Worcester Nissan, video is increasingly valuable in attracting and converting online car shoppers. Many other businesses are also finding that video is more alluring than static content alone.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
Soon.
If you’re in social media, you must set aside an hour to watch this video. It’ll be the best hour you spend learning about social media all day.
Barbara French, Sr. Director, Analyst Relations with Juniper Networks moderates the star-studded panel that includes Don Bulmer, VP of Global Communications for SAP, Guy Kawasako, Co-Founder for Alltop, and Mike Fauscette, GVP, Software Business Solutions for IDC. They discuss some important information for businesses on how to turn influencers into brand advocates.
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
Soon.
We won’t pound on them for mentioning MySpace and Bebo in the same sentence as Facebook and Twitter. These videos are, after all, a year old this week.
We’ll definitely give this 30-year-old show, the Nightly Business Report on PBS, all the credit in the world for abandoning the stuffy advice that you can find on the Wall Street Journal and going with real advice for businesses of all sizes. Social media is the way to go – that much is clear. That NBR figured this out before most mainstream media business shows is a nice touch.
The Third Annual Vitrue 100 has been released, ranking the top brands for the year in social media. It compares the social media index the December of each year to determine the rankings.
The list really speaks for itself. Below, you will find a video and an infographic explaining the findings. Below the infographic is the complete list itself. Enjoy. [Read more...]
