I’m not ashamed to admit that I’m a big fan of Erik Qualman. He has masterfully built a brand from scratch that could be a case study on how to become a world-renowned expert. I’m also not ashamed to admit that I’ve eagerly anticipated the release of his yearly “Social Media Revolution” videos ever since I was blown away by the first one. It’s not an Episode-VII level of anticipation, but I do look forward to them.
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online. For Worcester Nissan, video is increasingly valuable in attracting and converting online car shoppers. Many other businesses are also finding that video is more alluring than static content alone.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?