Something blew my mind last night. I was discussing a product launch strategy with a friend at a local Starbucks when I said, “Sometimes, you just have to go Leeroy Jenkins-style and charge into the room.”
Tumblr Basics
November 13, 2011 By 2 Comments
In the on again, off again love affair I have with Tumblr, one thing is clear – unless they completely take a dump, I’ll always go back.
How to Optimize Video for Search
October 29, 2011 By 7 Comments
If a tree falls in a forest and no one is around to hear it, does it make a sound?
If a video gets posted to YouTube and nobody can find it to view it, does it really get played at all?
The goal of making a video for a car dealership (or any business, for that matter) is to get viewed. Using video for marketing can be an extremely beneficial practice, but so often dealers are out there making videos but not doing what it takes to get the video found on YouTube or through Google searches. The solution – optimize it.
My Fondest Memory of Steve Jobs
October 5, 2011 By 5 Comments
When Steve Jobs delivered his speech during Stanford’s 114th Commencement in 2005, he started off by noting that it was the closest he’d ever come to graduating from college.
Combining Trends, Social Media Marketing, and Big Budgets: Wonderful Pistachios
September 13, 2011 By 2 Comments
Companies for the last few years have tried to connect with internet trends and celebrities to give their marketing a better chance of “going viral” on social media. The more their products are associated with things that are popular online, the better-branded the companies will be.
Twitter’s Earthquake Video Shouldn’t Have Rubbed Me the Wrong Way, But It Did – #rant
August 31, 2011 By 5 Comments
It has been well-blogged already that news of the east coast earthquake traveled so fast on Twitter, people were reading about it on their computers and mobile devices before feeling it reach their location. This is an interesting fact, but nothing earth-shattering (well, literally, yes, but… oh, nevermind). It’s happened via television and telephone for years.
It’s a neat little fact. It’s also at least a little tasteless.
2007 Facebook Song: “Vintage” Clips so Old Schoolers can Reminisce
August 14, 2011 By 3 Comments
Many of us have been on Facebook for years, but it has only been in the last 2 that it has truly hit a tipping point where the masses have swarmed upon it. For those who weren’t exploring the social network 4 years ago, here’s a little gem.
“Dance Your Queso Off” Campaign Combined Social Media, Creativity
August 4, 2011 By Leave a Comment
Every now and then, a smaller brand is able to achieve national recognition through creative use of social media. Moe’s Southwest Grill and Brandmovers were able to accomplish just that with a modest budget and an innovative concept.
The True ROI to Social Media (Video)
July 31, 2011 By 3 Comments
In this video, you will see many stats, some you may have seen before, some you may see again, and some may even be new to you. Regardless, Social Media is growing and it is growing in the numbers, the numbers of social networks, the numbers of reach and the numbers of people whom part-take on them.
Social Media is not limited, it is limitless and already seen that it has moved onto our websites, blogs, televisions, radios and other mediums we intermingle with. This Industry is not a moment, it is a movement and the true ROI to Social Media is that your business will still be valid in five years.
The Evolution of Photos
July 25, 2011 By 1 Comment
People love pics. In this social media world, there are those who share multiple photos every day. Developing film has become a thing of the past for all but the most traditional photographers. It’s all digital now.
As the are of photography evolves, how we take and share our images changes with the times and advances with the technologies. One such technology was designed by our friends at PhotoRocket, an innovative series of apps available on Windows, iPhone, and Mac (and available soon on iPad and Android) that simplify the sharing and receiving process.
