People soshalize. They don't care how it's spelled. They just do it.
Meet Hang w/ – the first and only app where you can Hang w/ your favorite people in a live real-time video sent from one phone to many, from anywhere at anytime. Hang w/ features cutting-edge technology that empowers you to stream and broadcast live high-quality video.
If you’re at work or close to a sleeping baby, turn your volume down. The music starts off loud and keeps going.
Are you looking to go viral today? Do you want the magic formula, the secret spell, that alchemical reaction that will transform your tired old content into a vibrant viral rocket, blasting into the social-sphere of your target audience and sending them over the moon with purchasing-joy? Well…too bad. Buck up buttercup, because contrary to what many of the affordable SEO companies out there are saying, there simply isn’t a viral shortcut.
(Sorry to disappoint you, but anyone who says otherwise is either a liar or an idiot. They can choose which, I’m generous that way.)
Here at Wikimotive, we love Business SEO. We work at it all day, poring over analytics data and tweaking this or that to stay in Google’s good graces. Honestly, it never gets old. Just between you and me, when we lay our heads down at night, we have beautiful dreams of Matt Cutts.
Still though, we’re not going to argue that it’s the most exciting subject in the world. It has more than its fair share of minutia and tedium. As you’ve probably experienced, when you explain it to an outsider their eyes tend to glaze over and a fine string of drool slides down their chin. The unfortunate thing is that this happens even when you’re explaining it to a decision-maker who NEEDS the info.
It’s been 5 years since Pantene put out a magical commercial that transcended what most imagine a commercial should be. To this day, I still watch it from time to time just to get some inspiration. Yes, it’s a touching storyline, but more importantly from a marketing and advertising perspective the way that they set up the “money moment” at the end when you see the glowing air flowing in artificial wind was pure brilliance.
I’ve learned that coincidences don’t really happen. There’s always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of Jeff Glackin.
Technology has become a walking, talking part of our daily lives. In fact, technology is so built into the decision-making of most people that it is nearly impossible to grow a company without utilizing social media tools. A company has to be visible in order to be relevant, and these strange new systems like SEO writing and link building services, which can be difficult to understand, are also essential tools for the modern-day entrepreneur.
Of the many tools that are out there, here are the five that every businessperson should be using.
1. Facebook
The fact is that everybody is there, and the Millennials especially are plugged into Facebook like you wouldn’t believe. More and more, that’s where people go to find things, and so to be viable you at least need a company facebook page. Once you have that, encourage your customers to like it; that’s probably the best way to drive referral business today.
2. Video
Video is a great way to increase the visibility of your business. The videos don’t have to be brilliant, they don’t have to be shot well, and they don’t really even need to be about anything. Again, it’s mainly about creating presence. But if while creating that presence you happen to come up with something that people respond to, you just might go viral.
3. Link Building Services
Link building services embed quality links to your Website from other content around the Web. To search engines, that appears as incidents in which other well-traveled sites are referring to your site. That makes your site seem more important, and search engines pick it up.
4. LinkedIn Endorsements
In important ways LinkedIn is still trying to define itself in the social media niche. However, as Facebook’s extreme popularity begins to catch up with it, professionals are looking more and more to LinkedIn for professional networking. That includes making endorsements and writing recommendations. If you jump in and endorse people you know, you’ll get endorsements back. A professional network can be crucial to growing a business.
5. Targeted advertising
Online advertising is still struggling to define itself as a truly new genre – a feat the major markets for advertising need to accomplish to make online advertising truly effective. But it does have the benefit of being inexpensive and, through social media sites, incredibly well targeted.
There are many other places to spend time and money online, and the fact is that a list written today, however true it is now, might be outdated in three or four months. The social media space is constantly changing, but investing in that space, especially in link building services and other search engine optimization methods, is the best way to help your business grow.
We don’t get to post often enough about the automotive industry here simply because it’s more of a general social media blog, but this itself is newsworthy enough. The Internet Sales 20 Group is being held in Chicago from October 23-25 and promises to be a game-changer in the automotive arena. As a result, KPA is not only sponsoring but offering seven scholarships to help dealers attend.
Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Pepsi MAX & Kyrie Irving Present: “Uncle Drew” is one example of a branded video done right; it takes a genuinely entertaining concept – NBA player Kyrie Irving dresses up like an old man and plays in a pickup game in New Jersey – and dabbles in a minimal amount of product placement (there are a couple shots of onlookers, probably placed there by Pepsi, drinking Pepsi MAX). Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.
It’s been over a year since I delivered a keynote at the Digital Marketing Strategies Conference in Napa Valley. We drank a lot of wine and talked a lot of social, but the speech I gave was the first one where I really “put it on the line” and made predictions about the way that social media was heading.
There were some wins. It wasn’t terribly prophetic to announce that Google would be getting hardcore into social media as it had already been mentioned as an important concept for the company by then-incoming CEO Larry Page, but it was before Google+ at the time and I think it made some sense. Other things were losers – Klout wasn’t bought by Google (or hasn’t been yet) as I predicted.
Here’s the long video. Let me know if you think I was a fool. If anything, it’s probably the first (and last) time you’ll ever see someone delivering a speech and taking a call in the middle of it.
