In late 2007, I was approached by the man who would eventually become my content manager. He told me about a site that I should watch, one that he really liked and saw great potential in. I looked at it. After a couple of days of playing around with it, I dismissed it.
There was too much crossover with Twitter and WordPress for the site to ever be successful. It had a catchy name, but otherwise the interface was too complicated for micro-blogging and not robust enough for full-blogging. I didn’t visit Tumblr again for 2 years. Thankfully, my content manager kept going with it and we have nearly 600 Tumblogs in our network.