There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook itself.
Here’s the thing. Facebook isn’t cool. It hasn’t been cool for a couple of years. It was cool before more adults started getting on it. Now it’s a drag, at least from a teen perspective. They see their parents spending as much if not more time on it than they were and they simply don’t want to be using the same social network as them. It’s pretty natural. Few teens want to be hanging out in the same places that their grandparents hang.
More importantly, they don’t have to. The people that they want to interact with are the people that they see for several hours five days per week. For the most part, their world is isolated to their friends from school. Facebook brings no additional value to fulfill their lives the way it does with adults. As some flock to Instagram, Twitter, and other social networks, it’s natural to see this sort of exodus.
They’ll be back.
When they graduate and they really want to know more about people than what they can see in 140-characters or less or what they can discover from a 15-second video, they’ll turn to the same place they abandoned. When their friends go off to different colleges, take on different jobs, and move to different states or countries, they’ll want to keep tabs on them in ways that only Facebook can deliver.
This isn’t the end of Facebook. Kids might be the driving force that makes networks popular, but Facebook has reach a self-sustainability point. They are flocking away from it now, but they will flock right back to it in the future. They’ll have to when they can no longer see their ex-boyfriend and who he’s talking to in the lunch line. Businesses must understand this in order to make appropriate decisions about whether or not to invest in Facebook as an advertising venue. As Zach Billings mentioned in a blog post the other day, “If your target audience is an older crowd, then Facebook is still the social network of choice.”
If your future target audience is the teens that will some day be adults, then you should still stick with Facebook.
The NFL’s Washington Redskins have been all over the media lately. Unfortunately for them, it’s not because they’re winning.
The NFL’s third most valuable franchise has come under fire from the media because of the nickname ‘Redskins,’ a term deemed offensive to Native Americans. Redskins owner Dan Snyder has repeatedly defended the moniker by citing Native Americans who don’t mind the name, reminiscing on the team’s eight-decade history, and pleading that the name is meant to honor, not disrespect Native Americans.
This is not the first time the ‘Redskins’ name has been challenged, but clearly something is different about this controversy. That thing: social media.
Social media has taken the United States by storm. Seemingly everybody has a Facebook or Twitter account, and sports are one of social media’s favorite topics. On any given autumn Sunday, the trending list on Twitter is dominated by the NFL franchises and players. The Redskins are not an exception to the NFL’s Twitter success. In fact, they have roughly a quarter million followers on Twitter—sophomore quarterback Robert Griffin III has over a million.
From a marketing perspective, Twitter and the NFL are a match made in heaven. Followers get to hear the latest news about their favorite team, and follow the lives of their favorite players. In exchange, Twitter provides teams with an easily accessed, interested audience, who are likely to follow posted links to the team store and season ticket information.
However, what the Redskins are slowly finding out is that social media is a double-edged sword.
Your average Joe might only see social media as a way to keep tabs on friends, family and their favorite celebrities, but social media agencies understand the power social media harnesses. Thanks to sites like Facebook and Twitter, everyone is a journalist, everyone is a critic, and everyone has a voice. Facebook groups and Twitter hash tags allow for “social media journalists’” ideas to spread like wildfire through the digital forests, lighting aflame the feeds of likeminded individuals.
The history of social media tells us: when a group of people feel vehemently about an issue, they do not let it die. I wouldn’t expect anything different from proponents of changing the name of the NFL’s Washington franchise, and usually, presidential support doesn’t help suppress protestors.
Twitter presents a problem for the Redskins’ front office. They can’t control what is said to their players, and, more importantly, they cannot control what their players say. If social media were at some point able to convince a Redskin superstar that the team they stood for is racist? Does anybody doubt the team would change its name in a heartbeat? What if the NFL, who is constantly concerned about their own image, gets tired of the #racist campaigns on Sundays?
The level of social media outrage about the name Redskins might rise and fall, but it will never go away until a name change occurs, casting a dark cloud over any Redskin accomplishments along the way.
One can imagine the stories if the Redskins, who are led by an African American quarterback, ever prevailed champions of America’s game.
In owner Dan Snyder’s letter to Washington Redskins fans, linked above, he mentions a survey conducted by the Associated Press. The national survey found that only 11 percent of those polled believed that the football team should change its name. Admittedly, 11 percent is a low percentage. However, in the world of social media, the ‘loud minority’ is even louder. What Mr. Snyder will soon realize is that as the number of people needed to make a difference decreases, the number of people that need to be offended to force change decreases also.
I’m not trying to be judgmental here or anything. It’s easy for me to say things like that when I’m a tea and smoothie drinker.
Then again, I do love the aroma of coffee brewing. Maybe I’ll just add to the American obsession for coffee by brewing it and letting it sit there for a while. Nevertheless, here’s an interesting motion graphic on the subject.
When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn’t need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.
I think they’re making a mistake by not blasting this machine out there to everyone in the world. It’s that cool, but you wouldn’t know it if you’re following them on social media.
There are two possible reasons for this. It could simply be a corporate thing. Social media departments at large companies are often disconnected from the rest of the company. You can usually see this when a Facebook page is dominated by feel-good stories, customer experiences, nostalgia, and the occasional advertising. Most of the time these types of posts were pre-approved by the legal and marketing departments well before the posts went out and the results are good, not great, but at least they’re safe.
The other possible reason is that they simply do not believe that the car has enough mass appeal to hit their social media presence prominently. This is a huge mistake, an amateur one, really, if that is the case. Social media is not about general appeal. It’s about what’s hot. It’s about what’s amazing. There’s a reason that Ferrari has a more prominent social media footprint that Chevrolet, Ford, Honda, or any of the other major brands. It’s not that more people drive Ferraris. These people that are liking the pages aren’t going to Ferrari club meetings, nor do they have one sitting in their garage. This is social media and in many ways it’s a reflection of our desired lifestyle rather than our real one.
If Chevrolet wants to really get people’s attention and make a splash on social media, they need to take advantage of this monster of a car. It truly is an amazing piece of machinery, different and better than previous Corvettes. They need to drive this beast into the ground and ride it for as long as they can in order to take full advantage of the algorithmic benefits it would create.
The Corvette can go viral. The Cruze cannot.
Some Chevy dealers are getting it. Here’s one video from Holiday Automotive that gives the right amount of attention to this machine. They aren’t trying to sell it. They don’t need to. Everything they have allocated is already sold. That’s not the point. The point is that it’s hot and they understand that.
If only their manufacturer understood as well.
I am 24 years old. I have a BA in Public Relations/Communications. I am one hard working SOB. And I am vastly underpaid in a job I really don’t even enjoy. Ladies and gentleman, I am a hefty majority of college 20-something year olds in this country. Remember when we were told our whole lives that if you stay in school and get an education, you will someday get the job you want and make great money? The problem with the advice is…It is outdated, and I mean waaaay outdated. I know when my parents were my age a college degree was something that made you stand out and placed you on a higher level, but these days it just seems like earning a degree just keeps you up to speed with the rest of the young adults out there.
What would you do if you received a thousand retweets for one of your tweets on Twitter? Would you run on a baseball field and wave to the crowds? Would you run naked in a stadium or poke a ravenous tiger with a stick? Some people would give a resounding “YES!!!” just to get a good laugh, while the rest of us might think long and hard about the consequences that we might be faced with afterwards. Putting our prefrontal lobes to good use!
In recent news there have been major developments on government spying on Americans through phone, email, and social media. Government is not the only group looking at personal social media accounts. We have soon discovered that anything that is posted online could be discovered by unintended audiences, especially employers.